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Influence of interpretation on conservation intentions of whale tourists

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  • Jacobs, Maarten H.
  • Harms, Michel

Abstract

The concept of interpretation denotes on-site education while people engage in a guided nature-based activity. The literature suggests that interpretation influences conservation intentions but does not reveal whether the effect is constituted by interpretation or by other aspects of the guided activity. This study examined the effect of interpretation on conservation intentions on top of a wildlife viewing tour without interpretation, and differentiated among interpretation contents. In a field experiment among whale watchers, four interpretation conditions were implemented: (1) no interpretation (control group), (2) knowledge content, (3) responsibility content, and (4) emotion content. Whale conservation intentions were measured before and after the whale watching experience. The results indicate that interpretation has an effect on whale conservation intentions. The effect of emotion interpretation was larger than were the effects of knowledge interpretation and responsibility interpretation. Incorporating emotional messages, then, could contribute to successful interpretation in terms of promoting conservation among tourists.

Suggested Citation

  • Jacobs, Maarten H. & Harms, Michel, 2014. "Influence of interpretation on conservation intentions of whale tourists," Tourism Management, Elsevier, vol. 42(C), pages 123-131.
    • Handle: RePEc:eee:touman:v:42:y:2014:i:c:p:123-131
    DOI: 10.1016/j.tourman.2013.11.009
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Ballantyne, Roy & Packer, Jan & Falk, John, 2011. "Visitors’ learning for environmental sustainability: Testing short- and long-term impacts of wildlife tourism experiences using structural equation modelling," Tourism Management, Elsevier, vol. 32(6), pages 1243-1252.
    3. Steckenreuter, A. & Wolf, I.D., 2013. "How to use persuasive communication to encourage visitors to pay park user fees," Tourism Management, Elsevier, vol. 37(C), pages 58-70.
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    1. Carlie S. Wiener & Genevieve Manset & Judith D. Lemus, 2016. "Ocean use in Hawaii as a predictor of marine conservation interests, beliefs, and willingness to participate: an exploratory study," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 6(4), pages 712-723, December.
    2. Cook, Taylor C. & James, Kira & Bearzi, Maddalena, 2015. "Angler perceptions of California sea lion (Zalophus californianus) depredation and marine policy in Southern California," Marine Policy, Elsevier, vol. 51(C), pages 573-583.
    3. Weaver, David B. & Lawton, Laura J., 2017. "A new visitation paradigm for protected areas," Tourism Management, Elsevier, vol. 60(C), pages 140-146.
    4. Hayati Ibrahim & Manohar Mariapan & Evelyn Lim Ai Lin & Sheena Bidin, 2021. "Wildlife Conservation through Economically Responsible Ecotourist: The Mediator Roles of Attitude between Anticipated Emotion and Intention to Stay in Local Homestays," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    5. Filby, Nicole E. & Stockin, Karen A. & Scarpaci, Carol, 2015. "Social science as a vehicle to improve dolphin-swim tour operation compliance?," Marine Policy, Elsevier, vol. 51(C), pages 40-47.
    6. Arowosafe Folusade & Oni Festus & Tunde-Ajayi Olalekan, 2023. "Effectiveness of Interpretative Signs on Visitors’ Behaviour and Satisfaction at Lekki Conservation Center, Lagos State, Nigeria," Czech Journal of Tourism, Sciendo, vol. 12(1-2), pages 50-65, December.
    7. Maria TĂTĂRUSANU, 2021. "Methods Of Interpretation In The Nature-Based Tourism - A Qualitative Survey," EURINT, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8, pages 165-177, July.
    8. Georgette Leah Burns & Laufey Haraldsdóttir & Guðrún Þóra Gunnarsdóttir, 2021. "Interpretation in Ásbyrgi: Communicating with National Park Visitors in Iceland," Sustainability, MDPI, vol. 13(22), pages 1-16, November.

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