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Effects of podcast tours on tourist experiences in a national park

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  • Kang, Myunghwa
  • Gretzel, Ulrike

Abstract

This study examines the influence of podcast tours on tourist experiences. Based on theoretical accounts that human voices convey rich social information, this study proposes that podcast tours increase perceived social presence and mindfulness that lead to enhanced tourist experiences and environmental stewardship. A field experiment was conducted at a national park using MP3 players containing podcast tours based on four experimental conditions: 2 information source compositions (single vs. multiple narrator voices)×2 narrating styles (formal vs. conversational). The results support that even if communicated through audio-only media, the human voice creates a positive social context for meaningful interaction which influences tourist experiences and stewardship. Mindfulness was also found to be an important construct affecting the quality of experiences. The findings support the usefulness of podcast tours as interpretative media.

Suggested Citation

  • Kang, Myunghwa & Gretzel, Ulrike, 2012. "Effects of podcast tours on tourist experiences in a national park," Tourism Management, Elsevier, vol. 33(2), pages 440-455.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:2:p:440-455
    DOI: 10.1016/j.tourman.2011.05.005
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    Cited by:

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    3. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    4. Lin Zuo & Jie Zhang & Ronda J Zhang & Yingying Zhang & Meng Hu & Min Zhuang & Wei Liu, 2020. "The Transition of Soundscapes in Tourist Destinations from the Perspective of Residents’ Perceptions: A Case Study of the Lugu Lake Scenic Spot, Southwestern China," Sustainability, MDPI, vol. 12(3), pages 1-15, February.
    5. Sung, Eunyoung (Christine), 2021. "The effects of augmented reality mobile app advertising: Viral marketing via shared social experience," Journal of Business Research, Elsevier, vol. 122(C), pages 75-87.
    6. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    7. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    8. Ulrike Gretzel & Uglješa Stankov, 2021. "ICTs and well-being: challenges and opportunities for tourism," Information Technology & Tourism, Springer, vol. 23(1), pages 1-4, March.
    9. Matthew T. Ballew & Allen M. Omoto & Patricia L. Winter, 2015. "Using Web 2.0 and Social Media Technologies to Foster Proenvironmental Action," Sustainability, MDPI, vol. 7(8), pages 1-29, August.
    10. Milad Kalantari Shahijan & Sajad Rezaei & Vinitha Padmanabhan Guptan, 2018. "Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 205-234, June.
    11. Kichan Nam & Christopher S. Dutt & Jeff Baker, 2023. "Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites," Information Systems Frontiers, Springer, vol. 25(3), pages 1219-1237, June.
    12. Piera Buonincontri & Alessandra Marasco & Haywantee Ramkissoon, 2017. "Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework," Sustainability, MDPI, vol. 9(7), pages 1-19, June.
    13. Anne-Marie Lebrun & Che-Jen Su & Patrick Bouchet, 2021. "Domestic tourists’ experience in protected natural parks: A new trend in pandemic crisis?," Post-Print hal-03584047, HAL.
    14. Anne-Marie Lebrun & Che-Jen Su & Patrick Bouchet, 2021. "A More Sustainable Management of Domestic Tourists in Protected Natural Parks: A New Trend in Sport Tourism after the Covid-19 Pandemic?," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    15. Jian Ming Luo & Chi Fung Lam & Hongyu Wang, 2021. "Exploring the Relationship Between Hedonism, Tourist Experience, and Revisit Intention in Entertainment Destination," SAGE Open, , vol. 11(4), pages 21582440211, October.
    16. G. Pino & M. Nieto Garcia & A. Peluso & G. Viglia & R. Filieri, 2023. "Understanding how virtuous lenders encourage support for peer-to-peer platforms’ prosocial initiatives," Post-Print hal-04248928, HAL.
    17. Zheng, Weimin & Liao, Zhixue & Qin, Jing, 2017. "Using a four-step heuristic algorithm to design personalized day tour route within a tourist attraction," Tourism Management, Elsevier, vol. 62(C), pages 335-349.
    18. Mitas, Ondrej & Bastiaansen, Marcel, 2018. "Novelty: A mechanism of tourists’ enjoyment," Annals of Tourism Research, Elsevier, vol. 72(C), pages 98-108.
    19. Che-Jen Su & Anne-Marie Lebrun & Patrick Bouchet & Jun-Ren Wang & Nicolas Lorgnier & Jin-Hsing Yang, 2016. "Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 823-846, December.
    20. Ruiz-Meza, José & Montoya-Torres, Jairo R., 2022. "A systematic literature review for the tourist trip design problem: Extensions, solution techniques and future research lines," Operations Research Perspectives, Elsevier, vol. 9(C).
    21. Smith, Liam D.G. & Curtis, Jim & Mair, Judith & van Dijk, Pieter A., 2012. "Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many?," Tourism Management, Elsevier, vol. 33(6), pages 1502-1510.

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