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Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis

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  • Castelltort, Magí
  • Mäder, Gabriela

Abstract

The present study examines the extent, source and nature of reporting about Spain as a tourist destination among Swiss German language newspapers. By testing a method based on the Monetary Publicity Value (MPV) the media coverage is quantified in order to arrive at a positive image of Spain among German Swiss print press. Results confirm that: a) familiarization-trips account for an important volume of positive news; b) culture and travel news are predominantly positive, a trend not pointed out by journalist researchers because generally they focus mainly on political or disaster reporting; c) effectiveness of destination image management among print media can be measured and therefore targeted.

Suggested Citation

  • Castelltort, Magí & Mäder, Gabriela, 2010. "Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis," Tourism Management, Elsevier, vol. 31(6), pages 724-738.
    • Handle: RePEc:eee:touman:v:31:y:2010:i:6:p:724-738
    DOI: 10.1016/j.tourman.2009.06.007
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    1. Li, ShiNa & Li, Hengyun & Song, Haiyan & Lundberg, Christine & Shen, Shujie, 2017. "The economic impact of on-screen tourism: The case of The Lord of the Rings and the Hobbit," Tourism Management, Elsevier, vol. 60(C), pages 177-187.
    2. P Vysušilová, 2024. "Approaches To Overtourism In The Area Of Destination Management Marketing," Economics Working Papers 2024-04, University of South Bohemia in Ceske Budejovice, Faculty of Economics, revised 14 May 2024.
    3. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
    4. Sita Dewi Kusumaningrum, 2025. "Heuristics And Emotions In Tourist Destination Selection: A Review And Research Directions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 10(1), pages 66-82, March.
    5. Kourkouridis Dimitris & Frangkopoulos Yannis & Dalkrani Vicky & Pozrikidis Kyriakos, 2017. "Familiarisation Trip - Fam Trip"; An Effective Tool for Touristic Promotion and Development. The Case of the Fam Trips organized by TIF-HELEXPO in the context of the International Tourism Exhibit," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 239-248, June.
    6. Sendhil Mullainathan & Andrei Shleifer, 2005. "The Market for News," American Economic Review, American Economic Association, vol. 95(4), pages 1031-1053, September.

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