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Who’S clicking on on-demand? media consumption patterns of generations Y & Z

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  • Laor, Tal
  • Galily, Yair

Abstract

The current research looks at media consumption patterns of members of generations Y and Z, who grew up in an age of significant digital communications and Internet changes. A comprehensive survey of 800 Israeli respondents was conducted: 500 from Gen Y and 300 from Gen Z. The findings show intergenerational differences in media consumption patterns. The youngest respondents (generation Z) consumed more on-demand content than their generation Y counterparts. In both cohorts, no gender-based differences in media consumption patterns were found, although the sector-based digital divide remained stable: even among the younger respondents, secular individuals consume more digital content than religious individuals.

Suggested Citation

  • Laor, Tal & Galily, Yair, 2022. "Who’S clicking on on-demand? media consumption patterns of generations Y & Z," Technology in Society, Elsevier, vol. 70(C).
    • Handle: RePEc:eee:teinso:v:70:y:2022:i:c:s0160791x22001579
    DOI: 10.1016/j.techsoc.2022.102016
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    References listed on IDEAS

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    1. Lissitsa, Sabina & Laor, Tal, 2021. "Baby Boomers, Generation X and Generation Y: Identifying generational differences in effects of personality traits in on-demand radio use," Technology in Society, Elsevier, vol. 64(C).
    2. Kupriyanova, M. & Dronov, V. & Gordova, T., 2019. "Digital Divide of Rural Territories in Russia," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 11(3), September.
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    4. Mariscal, Judith & Mayne, Gloria & Aneja, Urvashi & Sorgner, Alina, 2019. "Bridging the gender digital gap," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 13, pages 1-12.
    5. Hanna Reinikainen & Jaana T. Kari & Vilma Luoma-aho, 2020. "Generation Z and Organizational Listening on Social Media," Media and Communication, Cogitatio Press, vol. 8(2), pages 185-196.
    6. Laor, Tal & Lissitsa, Sabina & Galily, Yair, 2019. "Online digital Radion apps usages in Israel: Consumers, consumption and meaning," Technology in Society, Elsevier, vol. 59(C).
    7. Dan-Cristian Dabija & Raluca Băbuț, 2019. "Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
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    Cited by:

    1. Guo, Wenshan & Luo, Qiangqiang, 2023. "Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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