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My social network: Group differences in frequency of use, active use, and interactive use on Facebook, Instagram and Twitter

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  • Laor, Tal

Abstract

The goal of this study is to understand the differences in scope and patterns of frequency of use and interactive and active consumption on three leading social media platforms, Facebook, Instagram, and Twitter [1]. A representative sample of 501 participants completed an online survey. Of all participants, 95% had a Facebook account, 70% had an Instagram account, and 26% had a Twitter account at the time of the survey. The study found that gender, age, status, and education can predict the frequency of overall use, active use, and interactive use of social media. The findings are explained by the symbolic interactionism approach: Although it might seem that traditional role norms would be maintained on social media, social platforms appear to offer members of disadvantaged social groups, such as women, singles, younger adults, and less educated individuals an opportunity to affiliate with a large group that shares their cultural codes.

Suggested Citation

  • Laor, Tal, 2022. "My social network: Group differences in frequency of use, active use, and interactive use on Facebook, Instagram and Twitter," Technology in Society, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x2200063x
    DOI: 10.1016/j.techsoc.2022.101922
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    References listed on IDEAS

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    1. Chen, Renee Rui & Davison, Robert M. & Ou, Carol Xiaojuan, 2020. "A symbolic interactionism perspective of using social media for personal and business communication," International Journal of Information Management, Elsevier, vol. 51(C).
    2. Laor, Tal & Galily, Yair, 2020. "Offline VS online: Attitude and behavior of journalists in social media era," Technology in Society, Elsevier, vol. 61(C).
    3. Elena Chatzopoulou & Raffaele Filieri & Shannon Arzu Dogruyol, 2020. "Instagram and body image: Motivation to conform to the “Instabod” and consequences on young male wellbeing," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1270-1297, December.
    4. Lissitsa, Sabina & Laor, Tal, 2021. "Baby Boomers, Generation X and Generation Y: Identifying generational differences in effects of personality traits in on-demand radio use," Technology in Society, Elsevier, vol. 64(C).
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    3. Polyzos, Efstathios & Fotiadis, Anestis & Huan, Tzung-Cheng, 2023. "From Heroes to Scoundrels: Exploring the effects of online campaigns celebrating frontline workers on COVID-19 outcomes," Technology in Society, Elsevier, vol. 72(C).

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