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The evolution of the media discourse on the implementation of media companies' new digital business models

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  • Monsalve-Alamá, Antonio
  • Ortigosa-Blanch, Arturo
  • Sánchez-García, Javier

Abstract

This paper examines the discourse of Spanish media outlets to justify changing their digital business model by introducing paywalls. For the last few years, this sector has been introducing new payment models to supplement its income from traditional digital advertising and other revenue models. This article analyzes the evolution of the informational and commercial discourse used by the media to overcome barriers to the implementation of new business models. The sample was defined as a linguistic corpus comprising all content related to the Spanish term for “paywall” from January 2008 to December 2021. Using software designed for this purpose, word association and co-occurrence analyses were carried out. A non-supervised clustering process was also used as the basis for thematic analysis.

Suggested Citation

  • Monsalve-Alamá, Antonio & Ortigosa-Blanch, Arturo & Sánchez-García, Javier, 2023. "The evolution of the media discourse on the implementation of media companies' new digital business models," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    • Handle: RePEc:eee:tefoso:v:190:y:2023:i:c:s0040162523001002
    DOI: 10.1016/j.techfore.2023.122415
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    References listed on IDEAS

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    1. Peter Konhäusner & Marius Thielmann & Veronica Câmpian & Dan-Cristian Dabija, 2021. "Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development," Sustainability, MDPI, vol. 13(19), pages 1-17, October.
    2. Berné-Martínez, J.M. & Ortigosa-Blanch, Arturo & Planells-Artigot, Enrique, 2021. "A semantic analysis of crowdfunding in the digital press," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    3. Alfonso Vara-Miguel & Cristina Sánchez-Blanco & Charo Sádaba Chalezquer & Samuel Negredo, 2021. "Funding Sustainable Online News: Sources of Revenue in Digital-Native and Traditional Media in Spain," Sustainability, MDPI, vol. 13(20), pages 1-17, October.
    4. Marju Himma-Kadakas & Ragne Kõuts, 2015. "Who Is Willing to Pay for Online Journalistic Content?," Media and Communication, Cogitatio Press, vol. 3(4), pages 106-115.
    5. Raphael Amit & Christoph Zott, 2001. "Value creation in E‐business," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 493-520, June.
    6. Chiou, Lesley & Tucker, Catherine, 2013. "Paywalls and the demand for news," Information Economics and Policy, Elsevier, vol. 25(2), pages 61-69.
    7. Gerard George & Adam J. Bock, 2011. "The Business Model in Practice and its Implications for Entrepreneurship Research," Entrepreneurship Theory and Practice, , vol. 35(1), pages 83-111, January.
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    Cited by:

    1. Wang, Zhan-ao & Samuel, Ribeiro-Navarrete & Chen, Xiao-qian & Xu, Bing & Huang, Wei-lun, 2023. "Central bank digital currencies: Consumer data-driven sustainable operation management policy," Technological Forecasting and Social Change, Elsevier, vol. 196(C).

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