IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v175y2022ics0040162521008465.html
   My bibliography  Save this article

Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective

Author

Listed:
  • Modgil, Sachin
  • Dwivedi, Yogesh K.
  • Rana, Nripendra P.
  • Gupta, Shivam
  • Kamble, Sachin

Abstract

Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs to enter the market. Hence, this study focuses on understanding emerging areas and technologies for digital entrepreneurship. This study adopted a qualitative approach with semi-structured interviews through the lens of the diffusion of innovations theory. A total of 23 entrepreneurs responded and presented their views on Covid-19-induced opportunities for digital entrepreneurship. A structured process of open, axial, and selective coding was adopted for the thematic analysis. The study presents a framework based on four promising propositions. Results of the thematic analysis indicate the emergence of digital entrepreneurship opportunities in technology (EdTech, FinTech, cybersecurity), healthcare (diagnostics, virtual care, fitness), entertainment (over the top, gaming, social media), and e-commerce (contactless delivery, payment methods, augmented reality). In this study, entrepreneurs presented their views based on their experience with the platform or technology they operated. To this end, the present study offers implications both for scholars and entrepreneurs working in and aspiring to digital entrepreneurship along with future scope of research.

Suggested Citation

  • Modgil, Sachin & Dwivedi, Yogesh K. & Rana, Nripendra P. & Gupta, Shivam & Kamble, Sachin, 2022. "Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    • Handle: RePEc:eee:tefoso:v:175:y:2022:i:c:s0040162521008465
    DOI: 10.1016/j.techfore.2021.121415
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162521008465
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2021.121415?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Satish Nambisan, 2017. "Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(6), pages 1029-1055, November.
    2. Marcati, Alberto & Guido, Gianluigi & Peluso, Alessandro M., 2008. "The role of SME entrepreneurs' innovativeness and personality in the adoption of innovations," Research Policy, Elsevier, vol. 37(9), pages 1579-1590, October.
    3. Zhe Cao & Xianwei Shi, 2021. "A systematic literature review of entrepreneurial ecosystems in advanced and emerging economies," Small Business Economics, Springer, vol. 57(1), pages 75-110, June.
    4. De’, Rahul & Pandey, Neena & Pal, Abhipsa, 2020. "Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice," International Journal of Information Management, Elsevier, vol. 55(C).
    5. Ivanka Vasenska & Preslav Dimitrov & Blagovesta Koyundzhiyska-Davidkova & Vladislav Krastev & Pavol Durana & Ioulia Poulaki, 2021. "Financial Transactions Using FINTECH during the Covid-19 Crisis in Bulgaria," Risks, MDPI, vol. 9(3), pages 1-28, March.
    6. Jafari-Sadeghi, Vahid & Garcia-Perez, Alexeis & Candelo, Elena & Couturier, Jerome, 2021. "Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation," Journal of Business Research, Elsevier, vol. 124(C), pages 100-111.
    7. Shareef, Mahmud A. & Dwivedi, Yogesh K. & Wright, Angela & Kumar, Vinod & Sharma, Sujeet K. & Rana, Nripendra P, 2021. "Lockdown and sustainability: An effective model of information and communication technology," Technological Forecasting and Social Change, Elsevier, vol. 165(C).
    8. Kapoor, Kawaljeet & Ziaee Bigdeli, Ali & Dwivedi, Yogesh K. & Schroeder, Andreas & Beltagui, Ahmad & Baines, Tim, 2021. "A socio-technical view of platform ecosystems: Systematic review and research agenda," Journal of Business Research, Elsevier, vol. 128(C), pages 94-108.
    9. Andrea Szalavetz, 2020. "Digital transformation – enabling factory economy actors’ entrepreneurial integration in global value chains?," Post-Communist Economies, Taylor & Francis Journals, vol. 32(6), pages 771-792, July.
    10. Papadopoulos, Thanos & Baltas, Konstantinos N. & Balta, Maria Elisavet, 2020. "The use of digital technologies by small and medium enterprises during COVID-19: Implications for theory and practice," International Journal of Information Management, Elsevier, vol. 55(C).
    11. Abraham K. Song, 2019. "The Digital Entrepreneurial Ecosystem—a critique and reconfiguration," Small Business Economics, Springer, vol. 53(3), pages 569-590, October.
    12. Muñoz, Pablo & Naudé, Wim & Williams, Nick & Williams, Trenton & Frías, Rodrigo, 2020. "Reorienting entrepreneurial support infrastructure to tackle a social crisis: A rapid response," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    13. Algharabat, Raed & Abdallah Alalwan, Ali & Rana, Nripendra P. & Dwivedi, Yogesh K., 2017. "Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 203-217.
    14. Kim, Rachel H. & Gaukler, Gary M. & Lee, Chang Won, 2016. "Improving healthcare quality: A technological and managerial innovation perspective," Technological Forecasting and Social Change, Elsevier, vol. 113(PB), pages 373-378.
    15. Marijn Janssen & Nripendra P. Rana & Emma L. Slade & Yogesh K. Dwivedi, 2018. "Trustworthiness of digital government services: deriving a comprehensive theory through interpretive structural modelling," Public Management Review, Taylor & Francis Journals, vol. 20(5), pages 647-671, May.
    16. Iivari, Netta & Sharma, Sumita & Ventä-Olkkonen, Leena, 2020. "Digital transformation of everyday life – How COVID-19 pandemic transformed the basic education of the young generation and why information management research should care?," International Journal of Information Management, Elsevier, vol. 55(C).
    17. Fiona Sussan & Zoltan J. Acs, 2017. "The digital entrepreneurial ecosystem," Small Business Economics, Springer, vol. 49(1), pages 55-73, June.
    18. Bacq, Sophie & Geoghegan, Will & Josefy, Matthew & Stevenson, Regan & Williams, Trenton A., 2020. "The COVID-19 Virtual Idea Blitz: Marshaling social entrepreneurship to rapidly respond to urgent grand challenges," Business Horizons, Elsevier, vol. 63(6), pages 705-723.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kanungo, Rama Prasad & Gupta, Suraksha & Patel, Parth & Prikshat, Verma & Liu, Rui, 2022. "Digital consumption and socio-normative vulnerability," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    2. Kraus, Sascha & Kumar, Satish & Lim, Weng Marc & Kaur, Jaspreet & Sharma, Anuj & Schiavone, Francesco, 2023. "From moon landing to metaverse: Tracing the evolution of Technological Forecasting and Social Change," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    3. Shaobin, Guo & Ahmad, Khalil & Khan, Naqib Ullah, 2024. "Natural resources, geopolitical conflicts, and digital trade: Evidence from China," Resources Policy, Elsevier, vol. 90(C).
    4. Davidsson, Per, 2022. "McBride and Wuebker's Socially Objective Opportunities: Do they move the field forward?," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
    5. Barros, Victor & Verga Matos, Pedro & Miranda Sarmento, Joaquim & Rino Vieira, Pedro, 2023. "High-tech firms: Dividend policy in a context of sustainability and technological change," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    6. Mauro Rodriguez-Marin & José Manuel Saiz-Alvarez & Lizette Huezo-Ponce, 2022. "A Bibliometric Analysis on Pay-per-Click as an Instrument for Digital Entrepreneurship Management Using VOSviewer and SCOPUS Data Analysis Tools," Sustainability, MDPI, vol. 14(24), pages 1-14, December.
    7. Ghada Talat Alhothali & Haya Al-Dajani, 2022. "Emotions and Resilience in Saudi Women’s Digital Entrepreneurship during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(14), pages 1-20, July.
    8. Maria Elisavet Balta & Thanos Papadopoulos & Konstantina Spanaki, 2024. "Business model pivoting and digital technologies in turbulent environments," Post-Print hal-04513406, HAL.
    9. González-Serrano, María Huertas & Alonso Dos Santos, Manuel & Sendra-Garcia, Javier & Calabuig, Ferran, 2023. "Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    10. Wang, Zhan-ao & Samuel, Ribeiro-Navarrete & Chen, Xiao-qian & Xu, Bing & Huang, Wei-lun, 2023. "Central bank digital currencies: Consumer data-driven sustainable operation management policy," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    11. Crespo, Nuno Fernandes & Crespo, Cátia Fernandes & Silva, Graça Miranda & Nicola, Maura Bedin, 2023. "Innovation in times of crisis: The relevance of digitalization and early internationalization strategies," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    12. Nalluri, Venkateswarlu & Chen, Long-Sheng, 2024. "Modelling the FinTech adoption barriers in the context of emerging economies—An integrated Fuzzy hybrid approach," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    13. Trocinescu Beatrice & Nedelcu Alexandra Cătălina, 2023. "The Impact of the COVID-19 Pandemic on Entrepreneurship in Romania," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 1297-1305, July.
    14. Xu, Yong & Yuan, Ling & Khalfaoui, Rabeh & Radulescu, Magdalena & Mallek, Sabrine & Zhao, Xin, 2023. "Making technological innovation greener: Does firm digital transformation work?," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    15. He, Kai & Bouncken, Ricarda B. & Kiani, Ataullah & Kraus, Sascha, 2024. "The role of strategic orientations for digital innovation: When entrepreneurship meets sustainability," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    16. Santos, Susana C. & Liguori, Eric W. & Garvey, Erin, 2023. "How digitalization reinvented entrepreneurial resilience during COVID-19," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    17. Darehshiri, Mahsa & Ghaemi Asl, Mahdi & Babatunde Adekoya, Oluwasegun & Shahzad, Umer, 2022. "Cross-spectral coherence and dynamic connectedness among contactless digital payments and digital communities, enterprise collaboration, and virtual reality firms," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    18. Wioletta Czemiel-Grzybowska, 2022. "Conceptualization and Mapping of Predictors of Technological Entrepreneurship Growth in a Changing Economic Environment (COVID-19) from the Polish Energy Sector," Energies, MDPI, vol. 15(18), pages 1-14, September.
    19. Nguyen, Phuong Ngoc-Duy & Nguyen, Huan Hong, 2024. "Unveiling the link between digital entrepreneurship education and intention among university students in an emerging economy," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    20. Higueras-Castillo, Elena & Liébana-Cabanillas, Francisco J. & Villarejo-Ramos, Ángel F., 2023. "Intention to use e-commerce vs physical shopping. Difference between consumers in the post-COVID era," Journal of Business Research, Elsevier, vol. 157(C).
    21. Onea Ioana Alexandra, 2022. "Exploring the COVID-19 pandemic impact on innovation and entrepreneurship – Review and evidence from Global Innovation Index," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 527-544, August.
    22. Gozuacik, Necip & Sakar, C. Okan & Ozcan, Sercan, 2023. "Technological forecasting based on estimation of word embedding matrix using LSTM networks," Technological Forecasting and Social Change, Elsevier, vol. 191(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Saurabh A. Lall & Li-Wei Chen & Dyana P. Mason, 2023. "Digital platforms and entrepreneurial support: a field experiment in online mentoring," Small Business Economics, Springer, vol. 61(2), pages 631-654, August.
    2. Yáñez-Valdés, Claudia & Guerrero, Maribel & Barros-Celume, Sebastián & Ibáñez, María J., 2023. "Winds of change due to global lockdowns: Refreshing digital social entrepreneurship research paradigm," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    3. Bejjani, Melissa & Göcke, Lutz & Menter, Matthias, 2023. "Digital entrepreneurial ecosystems: A systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    4. Emilia Herman, 2022. "The Interplay between Digital Entrepreneurship and Sustainable Development in the Context of the EU Digital Economy: A Multivariate Analysis," Mathematics, MDPI, vol. 10(10), pages 1-28, May.
    5. Yáñez-Valdés, Claudia & Guerrero, Maribel, 2024. "Determinants and impacts of digital entrepreneurship: A pre- and post-COVID-19 perspective," Technovation, Elsevier, vol. 132(C).
    6. Fernandes, Cristina & Ferreira, João J. & Veiga, Pedro Mota & Kraus, Sascha & Dabić, Marina, 2022. "Digital entrepreneurship platforms: Mapping the field and looking towards a holistic approach," Technology in Society, Elsevier, vol. 70(C).
    7. Khurana, Indu & Dutta, Dev K. & Singh Ghura, Amarpreet, 2022. "SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem," Journal of Business Research, Elsevier, vol. 150(C), pages 623-641.
    8. Irene Bertschek & Joern Block & Alexander S. Kritikos & Caroline Stiel, 2024. "German financial state aid during Covid-19 pandemic: Higher impact among digitalized self-employed," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 36(1-2), pages 76-97, January.
    9. Muhammad Farooq Islam & Ozge Can, 2024. "Integrating digital and sustainable entrepreneurship through business models: a bibliometric analysis," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-18, December.
    10. Zahra, Shaker A. & Liu, Wan & Si, Steven, 2023. "How digital technology promotes entrepreneurship in ecosystems," Technovation, Elsevier, vol. 119(C).
    11. Alexandre Lado & Ignacio Castro-Abancens & Ana M. Moreno-Menéndez & José C. Casillas, 2024. "Traditional and digital entrepreneurial ecosystems: a framework of differences and similarities," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-15, December.
    12. Alessandra Colombelli & Emilio Paolucci & Elisabetta Raguseo & Gianluca Elia, 2024. "The creation of digital innovative start-ups: the role of digital knowledge spillovers and digital skill endowment," Small Business Economics, Springer, vol. 62(3), pages 917-937, March.
    13. Lola Redondo-Rodríguez & Diana C. Pérez-Bustamante Yábar & Eloísa Díaz-Garrido, 2023. "Impact of technological innovation on digital entrepreneurship and the effects on the economy," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1501-1526, September.
    14. Zoltan J. Acs & Abraham K. Song & László Szerb & David B. Audretsch & Éva Komlósi, 2021. "The evolution of the global digital platform economy: 1971–2021," Small Business Economics, Springer, vol. 57(4), pages 1629-1659, December.
    15. Paul, Justin & Alhassan, Ibrahim & Binsaif, Nasser & Singh, Prakash, 2023. "Digital entrepreneurship research: A systematic review," Journal of Business Research, Elsevier, vol. 156(C).
    16. Ravi Roshan & Krishna Chandra Balodi & Sagnika Datta & Anil Kumar & Arvind Upadhyay, 2024. "Circular economy startups and digital entrepreneurial ecosystems," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4843-4860, July.
    17. Jahangir Karimi & Zhiping Walter, 2021. "The Role of Entrepreneurial Agility in Digital Entrepreneurship and Creating Value in Response to Digital Disruption in the Newspaper Industry," Sustainability, MDPI, vol. 13(5), pages 1-26, March.
    18. Zoltan J. Acs, 2023. "The global digital platform economy and the region," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 70(1), pages 101-133, February.
    19. Ghazy, Noha & Ghoneim, Hebatallah & Lang, Guenter, 2022. "Entrepreneurship, productivity and digitalization: Evidence from the EU," Technology in Society, Elsevier, vol. 70(C).
    20. Peng Chen & Zhenjun Yan & Pengfei Wang, 2023. "How can the Digital Economy Boost the Performance of Entrepreneurs? A Large Sample of Evidence from China’s Business Incubators," Sustainability, MDPI, vol. 15(7), pages 1-24, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:175:y:2022:i:c:s0040162521008465. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.