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Exploring the impact of destination attachment on digitally-enabled crowdfunding for cultural heritage restoration in post-earthquake Türkiye

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  • Anser, Muhammad Khalid
  • Usman, Muhammad
  • Boğan, Erhan
  • Dedeoğlu, Bekir Bora
  • Khalid, Adeel
  • Akhtar, Muhammad Waheed

Abstract

Using attachment theory, we developed a model of destination attachment, empathy, prosocial motivation, self-transcendence, and intentions to participate in a digitally-enabled crowdfunding campaign (DECC). Specifically, this study examined the direct and indirect (via empathy and prosocial motivation) association between destination attachment and foreign tourists' intention to participate in DECC. The current study also tested the moderating role of the self-transcendence. The results revealed a positive association between destination attachment and intention to participate in DECC. Furthermore, destination attachment positively influences intentions to participate in DECC through empathy and prosocial motivation that act as serial mediators of the destination attachment-DECC link. The study also revealed that tourists’ sense of self-transcendence significantly moderates the effect of destination attachment on empathy. Our study offers important implications for policymakers who intend to restore various tourist destinations.

Suggested Citation

  • Anser, Muhammad Khalid & Usman, Muhammad & Boğan, Erhan & Dedeoğlu, Bekir Bora & Khalid, Adeel & Akhtar, Muhammad Waheed, 2025. "Exploring the impact of destination attachment on digitally-enabled crowdfunding for cultural heritage restoration in post-earthquake Türkiye," Technovation, Elsevier, vol. 143(C).
    • Handle: RePEc:eee:techno:v:143:y:2025:i:c:s0166497225000550
    DOI: 10.1016/j.technovation.2025.103223
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