Enhancing Sport Marketing through Cultural and Arts Programs: Lessons from the Sydney 2000 Olympic Arts Festivals
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References listed on IDEAS
- Christine Green, B., 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Elsevier, vol. 4(1), pages 1-19, May.
- Brown, Graham, 2000. "Emerging Issues in Olympic Sponsorship: Implications for Host Cities," Sport Management Review, Elsevier, vol. 3(1), pages 71-92, May.
- Holt, Douglas B, 1995. " How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, Oxford University Press, vol. 22(1), pages 1-16, June.
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- Ziakas, Vassilios & Costa, Carla A., 2011. "Event portfolio and multi-purpose development: Establishing the conceptual grounds," Sport Management Review, Elsevier, vol. 14(4), pages 409-423.
- Welty Peachey, Jon & Borland, John & Lobpries, Jami & Cohen, Adam, 2015. "Managing impact: Leveraging sacred spaces and community celebration to maximize social capital at a sport-for-development event," Sport Management Review, Elsevier, vol. 18(1), pages 86-98.
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