IDEAS home Printed from
   My bibliography  Save this article

Event portfolio and multi-purpose development: Establishing the conceptual grounds


  • Ziakas, Vassilios
  • Costa, Carla A.


While sport events usually hold a prominent position within a host community's event portfolio, little is known about how they can be synergised with other event genres to maximise their overall contribution. As event portfolios remain a neglected area of study, there is a gap in the sport and event management literatures regarding the nature and implementation of event portfolios and their implications for the management of sport events. The potential of an event portfolio is that it may function as a system assembling different event stakeholders in a network and serving multiple purposes through the employment of joint strategies pursuant to the attainment and magnification of specific ends. This requires that the different events be cross-leveraged within the portfolio for multi-purpose development. Consequently, this paper conceptualises event portfolios as multi-purpose developmental tools for host communities and stresses the need for a holistic approach to be adopted in their study. With this in mind, literature on event leverage, sport event tourism as well as inter-organisational networks is reviewed and integrated. On this basis, a multi-disciplinary comprehensive framework for the study of event portfolios and a research agenda are proposed. Main directions for future research include exploring the nature and character of event portfolios, investigating event interrelationships, explicating inter-organisational relationships of events networks and learning how to build community capacity in event portfolio management.

Suggested Citation

  • Ziakas, Vassilios & Costa, Carla A., 2011. "Event portfolio and multi-purpose development: Establishing the conceptual grounds," Sport Management Review, Elsevier, vol. 14(4), pages 409-423.
  • Handle: RePEc:eee:spomar:v:14:y:2011:i:4:p:409-423
    DOI: 10.1016/j.smr.2010.09.003

    Download full text from publisher

    File URL:
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Calvin Jones, 2005. "Major events, networks and regional development," Regional Studies, Taylor & Francis Journals, vol. 39(2), pages 185-195.
    2. GarcĂ­a, Beatriz, 2001. "Enhancing Sport Marketing through Cultural and Arts Programs: Lessons from the Sydney 2000 Olympic Arts Festivals," Sport Management Review, Elsevier, vol. 4(2), pages 193-219, November.
    3. Christine Green, B., 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Elsevier, vol. 4(1), pages 1-19, May.
    4. Matthew J. Burbank & Greg Andranovich & Charles H. Heying, 2002. "Mega-Events, Urban Development, And Public Policy," Review of Policy Research, Policy Studies Organization, vol. 19(3), pages 179-202, September.
    5. N/A, 1996. "Events," Psychology and Developing Societies, , vol. 8(2), pages 287-288, September.
    6. O'Brien, Danny & Gardiner, Sarah, 2006. "Creating Sustainable Mega Event Impacts: Networking and Relationship Development through Pre-Event Training," Sport Management Review, Elsevier, vol. 9(1), pages 25-47, May.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Sato, Mikihiro & Jordan, Jeremy S. & Funk, Daniel C., 2016. "A distance-running event and life satisfaction: The mediating roles of involvement," Sport Management Review, Elsevier, vol. 19(5), pages 536-549.
    2. repec:eee:touman:v:64:y:2018:i:c:p:335-345 is not listed on IDEAS
    3. Werner, Kim & Dickson, Geoff & Hyde, Kenneth F., 2015. "The impact of a mega-event on inter-organisational relationships and tie strength: Perceptions from the 2011 Rugby World Cup," Sport Management Review, Elsevier, vol. 18(3), pages 421-435.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:14:y:2011:i:4:p:409-423. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.