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The roles and responsibilities of a change agent in sport event development projects

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  • Schulenkorf, Nico

Abstract

There is increasing evidence that NGOs and Government agencies are turning to sport events as a tool for reconciliation and inter-community development (Burnett, 2006; Gasser & Levinsen, 2004; Stidder & Haasner, 2007; Sugden, 2006), yet the different roles and responsibilities of the organising 'change agent' within development projects have not received much empirical investigation. To address this gap, this paper analyses the different roles and responsibilities of an international sport event change agent in the ethnically divided Sri Lanka. Following an interpretivist mode of inquiry, findings of this research are derived from the analysis of 2 focus groups and 35 in-depth interviews with Sinhalese, Tamil, Muslim and international event stakeholders. Findings suggest that the change agent holds nine key roles and responsibilities in the inter-community development process. These are being an agent for community participation; a trust builder; a networker; a leader; a socially responsible advocate; a resource developer; a proactive innovator; a financial supporter; and a strategic planner for the long-term sustainability of projects. This research suggests that it is important to fulfil these roles to secure active community participation, to achieve positive socio-cultural event impacts and outcomes, and to provide a strategic framework for sustainable inter-community development.

Suggested Citation

  • Schulenkorf, Nico, 2010. "The roles and responsibilities of a change agent in sport event development projects," Sport Management Review, Elsevier, vol. 13(2), pages 118-128, May.
  • Handle: RePEc:eee:spomar:v:13:y:2010:i:2:p:118-128
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    References listed on IDEAS

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    1. Stiglitz, Joseph E, 2002. "Participation and Development: Perspectives from the Comprehensive Development Paradigm," Review of Development Economics, Wiley Blackwell, vol. 6(2), pages 163-182, June.
    2. Skinner, James & Zakus, Dwight H. & Cowell, Jacqui, 2008. "Development through Sport: Building Social Capital in Disadvantaged Communities," Sport Management Review, Elsevier, vol. 11(3), pages 253-275, November.
    3. O'Brien, Danny & Gardiner, Sarah, 2006. "Creating Sustainable Mega Event Impacts: Networking and Relationship Development through Pre-Event Training," Sport Management Review, Elsevier, vol. 9(1), pages 25-47, May.
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    Cited by:

    1. Svensson, Per G. & Hambrick, Marion E., 2016. "“Pick and choose our battles” – Understanding organizational capacity in a sport for development and peace organization," Sport Management Review, Elsevier, vol. 19(2), pages 120-132.
    2. Reis, Arianne C. & Vieira, Marcelo Carvalho & Sousa-Mast, Fabiana Rodrigues de, 2016. "“Sport for Development” in developing countries: The case of the Vilas Olímpicas do Rio de Janeiro," Sport Management Review, Elsevier, vol. 19(2), pages 107-119.
    3. Welty Peachey, Jon & Borland, John & Lobpries, Jami & Cohen, Adam, 2015. "Managing impact: Leveraging sacred spaces and community celebration to maximize social capital at a sport-for-development event," Sport Management Review, Elsevier, vol. 18(1), pages 86-98.
    4. Schulenkorf, Nico, 2012. "Sustainable community development through sport and events: A conceptual framework for Sport-for-Development projects," Sport Management Review, Elsevier, vol. 15(1), pages 1-12.
    5. repec:eee:spomar:v:20:y:2017:i:3:p:243-251 is not listed on IDEAS
    6. repec:eee:touman:v:44:y:2014:i:c:p:113-122 is not listed on IDEAS

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