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A call for more mixed methods in sport management research

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  • Rudd, Andy
  • Johnson, R. Burke

Abstract

Despite the popularity and strong advocacy for combining quantitative and qualitative methods, few mixed methods approaches are found in the sport management research. As a result, this article examines the frequency with which mixed methods research has been used in recent sport management research, and demonstrates ways in which mixed methods can help improve the validity of research findings in sport management related topics. Because research in sport management often is concerned with causal questions, this article provides mixed methods designs for improving causal inference. Examples are provided from three areas of sport management research, including marketing, organizational behavior, and finance. The designs that are provided are based on the mixed methods design dimensions of time order and priority of quantitative and qualitative data.

Suggested Citation

  • Rudd, Andy & Johnson, R. Burke, 2010. "A call for more mixed methods in sport management research," Sport Management Review, Elsevier, vol. 13(1), pages 14-24, February.
    • Handle: RePEc:eee:spomar:v:13:y:2010:i:1:p:14-24
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    References listed on IDEAS

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    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
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    Cited by:

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    3. Yap Yew Shen & Nurul Hanis Ramzi & Divya Gopinath, 2022. "Personality Traits and Sociodemographic Factors Associated with the Use of E-Cigarettes, Waterpipe and Conventional Cigarettes among Medical University Students," IJERPH, MDPI, vol. 19(12), pages 1-11, June.
    4. Lea Rossi & Christoph Breuer & Svenja Feiler, 2020. "Determinants of non-profit sports clubs’ perceived competition from commercial sports providers," Sport Management Review, Taylor & Francis Journals, vol. 23(4), pages 736-749, October.
    5. Kenneth David Strang, 2012. "Man versus math: Behaviorist exploration of post-crisis non-banking asset management," Journal of Asset Management, Palgrave Macmillan, vol. 13(5), pages 348-367, October.
    6. Zemite Ieva, 2016. "The Role of Stakeholders in Cultural Entrepreneurship Management," Economics and Culture, Sciendo, vol. 13(1), pages 97-103, June.
    7. Kennedy Boe-Doe, 2023. "Mentoring: Role of Mentors in the Professional Life of Student-Teachers," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(4), pages 263-277, April.
    8. Zhou, Xiaochen & Hanlon, Clare & Robertson, Jonathan & Spaaij, Ramon & Westerbeek, Hans & Hossack, Allison & Funk, Daniel C., 2018. "Dress for fit: An exploration of female activewear consumption," Sport Management Review, Elsevier, vol. 21(4), pages 403-415.
    9. Agha, Nola & Tyler, B. David, 2017. "An investigation of highly identified fans who bet against their favorite teams," Sport Management Review, Elsevier, vol. 20(3), pages 296-308.
    10. Cordery, Carolyn J. & Sim, Dalice & Baskerville, Rachel F., 2013. "Three models, one goal: Assessing financial vulnerability in New Zealand amateur sports clubs," Sport Management Review, Elsevier, vol. 16(2), pages 186-199.
    11. Saunders, Mark N.K. & Bezzina, Frank, 2015. "Reflections on conceptions of research methodology among management academics," European Management Journal, Elsevier, vol. 33(5), pages 297-304.

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