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A call for more mixed methods in sport management research


  • Rudd, Andy
  • Johnson, R. Burke


Despite the popularity and strong advocacy for combining quantitative and qualitative methods, few mixed methods approaches are found in the sport management research. As a result, this article examines the frequency with which mixed methods research has been used in recent sport management research, and demonstrates ways in which mixed methods can help improve the validity of research findings in sport management related topics. Because research in sport management often is concerned with causal questions, this article provides mixed methods designs for improving causal inference. Examples are provided from three areas of sport management research, including marketing, organizational behavior, and finance. The designs that are provided are based on the mixed methods design dimensions of time order and priority of quantitative and qualitative data.

Suggested Citation

  • Rudd, Andy & Johnson, R. Burke, 2010. "A call for more mixed methods in sport management research," Sport Management Review, Elsevier, vol. 13(1), pages 14-24, February.
  • Handle: RePEc:eee:spomar:v:13:y:2010:i:1:p:14-24

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    References listed on IDEAS

    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
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    Cited by:

    1. Cordery, Carolyn J. & Sim, Dalice & Baskerville, Rachel F., 2013. "Three models, one goal: Assessing financial vulnerability in New Zealand amateur sports clubs," Sport Management Review, Elsevier, vol. 16(2), pages 186-199.
    2. Zemite Ieva, 2016. "The Role of Stakeholders in Cultural Entrepreneurship Management," Economics and Culture, De Gruyter Open, vol. 13(1), pages 97-103, June.
    3. repec:eee:spomar:v:20:y:2017:i:3:p:296-308 is not listed on IDEAS


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