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Assessment of Services Provided to NCAA Division I Athletes: Development of a Model and Instrument


  • Jae Ko, Yong
  • Durrant, Sue M.
  • Mangiantini, John


In the United States, student-athlete welfare was adopted as a basic principle by the National Collegiate Athletic Association in 1995 (NCAA, 2005). In addition, the NCAA required that Division I institutions provide academic programs and career/life skills programs as well as athletic skills programs. These directives have resulted in the development of a complex array of services for student-athletes. As no studies have assessed the full range of services now provided to student-athletes, the purpose of this study was to develop a Model for Assessment of Services in Intercollegiate Athletics (MASIA) with an accompanying survey instrument. A total of 422 student-athletes, the entire population of one NCAA Division I-A institution, were surveyed for the model tests. Results of the structural and measurement model tests suggest that the MASIA is a reasonable fit to the data and that the survey scale developed to test the model is psychometrically sound. Implications and limitations of this study are discussed.

Suggested Citation

  • Jae Ko, Yong & Durrant, Sue M. & Mangiantini, John, 2008. "Assessment of Services Provided to NCAA Division I Athletes: Development of a Model and Instrument," Sport Management Review, Elsevier, vol. 11(2), pages 193-214, September.
  • Handle: RePEc:eee:spomar:v:11:y:2008:i:2:p:193-214

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    References listed on IDEAS

    1. Hightower, Roscoe Jr & Brady, Michael K. & Baker, Thomas L., 2002. "Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events," Journal of Business Research, Elsevier, vol. 55(9), pages 697-707, September.
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    1. repec:eee:spomar:v:20:y:2017:i:5:p:427-442 is not listed on IDEAS
    2. Funk, Daniel C., 2017. "Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research," Sport Management Review, Elsevier, vol. 20(2), pages 145-158.
    3. Lee, Jeoung-Hak & Kim, Hyun-Duck & Ko, Yong Jae & Sagas, Michael, 2011. "The influence of service quality on satisfaction and intention: A gender segmentation strategy," Sport Management Review, Elsevier, vol. 14(1), pages 54-63, February.


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