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Customer loyalty in entertainment venues: The reality TV genre

Author

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  • Lewin, Jeffrey
  • Rajamma, Rajasree K.
  • Paswan, Audhesh K.

Abstract

Current knowledge regarding the drivers of consumers' loyalty in service contexts remains limited as findings from extant studies differ; possibly because in service settings drivers of loyalty are context specific. This study contributes toward better understanding of the drivers of consumer loyalty in service contexts through investigation of the $750 billion U.S. entertainment industry. Findings from the entertainment industry should generalize to several other important service areas including spectator sports, Internet and social networking sites.

Suggested Citation

  • Lewin, Jeffrey & Rajamma, Rajasree K. & Paswan, Audhesh K., 2015. "Customer loyalty in entertainment venues: The reality TV genre," Journal of Business Research, Elsevier, vol. 68(3), pages 616-622.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:3:p:616-622
    DOI: 10.1016/j.jbusres.2014.08.010
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    References listed on IDEAS

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    1. Jahn, Steffen & Cornwell, T. Bettina & Drengner, Jan & Gaus, Hansjoerg, 2018. "Temporary communitas and willingness to return to events," Journal of Business Research, Elsevier, vol. 92(C), pages 329-338.
    2. Yu-Lung Lee & Lee-Yun Pan & Chin-Hsien Hsu & De-Chih Lee, 2018. "Exploring the Sustainability Correlation of Value Co-Creation and Customer Loyalty-A Case Study of Fitness Clubs," Sustainability, MDPI, vol. 11(1), pages 1-15, December.

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