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Effect of self-congruity with sponsorship on brand loyalty

Author

Listed:
  • Sirgy, M. Joseph
  • Lee, Dong-Jin
  • Johar, J.S.
  • Tidwell, John

Abstract

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Suggested Citation

  • Sirgy, M. Joseph & Lee, Dong-Jin & Johar, J.S. & Tidwell, John, 2008. "Effect of self-congruity with sponsorship on brand loyalty," Journal of Business Research, Elsevier, vol. 61(10), pages 1091-1097, October.
  • Handle: RePEc:eee:jbrese:v:61:y:2008:i:10:p:1091-1097
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    References listed on IDEAS

    as
    1. Sirgy, M Joseph, 1982. " Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 287-300, December.
    2. Sirgy, M. Joseph & Grewal, Dhruv & Mangleburg, Tamara, 2000. "Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda," Journal of Business Research, Elsevier, vol. 49(2), pages 127-138, August.
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    Cited by:

    1. repec:eee:touman:v:52:y:2016:i:c:p:507-520 is not listed on IDEAS
    2. repec:eee:aumajo:v:23:y:2015:i:1:p:19-26 is not listed on IDEAS
    3. repec:eee:jbrese:v:79:y:2017:i:c:p:52-65 is not listed on IDEAS
    4. Lacey, Russell & Close, Angeline G. & Finney, R. Zachary, 2010. "The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness," Journal of Business Research, Elsevier, vol. 63(11), pages 1222-1228, November.
    5. Ekinci, Yuksel & Sirakaya-Turk, Ercan & Preciado, Sandra, 2013. "Symbolic consumption of tourism destination brands," Journal of Business Research, Elsevier, vol. 66(6), pages 711-718.
    6. Wu, Po-Hsuan & Lin, Chieh-Peng, 2016. "Learning to foresee the effects of social identity complexity and need for social approval on technology brand loyalty," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 188-197.
    7. Thomas, Veronica L. & Yeh, Marie & Jewell, Robert D., 2015. "Enhancing valuation: the impact of self-congruence with a brand on the endowment effect," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 58(C), pages 178-185.
    8. repec:eee:jbrese:v:82:y:2018:i:c:p:330-339 is not listed on IDEAS
    9. Gil, Luciana A. & Kwon, Kyoung-Nan & Good, Linda K. & Johnson, Lester W., 2012. "Impact of self on attitudes toward luxury brands among teens," Journal of Business Research, Elsevier, vol. 65(10), pages 1425-1433.
    10. Chien, P. Monica & Cornwell, T. Bettina & Pappu, Ravi, 2011. "Sponsorship portfolio as a brand-image creation strategy," Journal of Business Research, Elsevier, vol. 64(2), pages 142-149, February.
    11. repec:spr:amsrev:v:7:y:2017:i:1:d:10.1007_s13162-017-0092-9 is not listed on IDEAS
    12. repec:eee:jbrese:v:86:y:2018:i:c:p:446-456 is not listed on IDEAS
    13. repec:eee:jbrese:v:81:y:2017:i:c:p:96-106 is not listed on IDEAS
    14. Breazeale, Michael & Ponder, Nicole, 2013. "Get the picture? Visual servicescapes and self-image congruity," Journal of Business Research, Elsevier, vol. 66(7), pages 839-846.
    15. Lewin, Jeffrey & Rajamma, Rajasree K. & Paswan, Audhesh K., 2015. "Customer loyalty in entertainment venues: The reality TV genre," Journal of Business Research, Elsevier, vol. 68(3), pages 616-622.
    16. Mazodier, Marc & Merunka, Dwight, 2014. "Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products," Journal of Business Research, Elsevier, vol. 67(7), pages 1552-1558.
    17. Razvan Zaharia & Rodica Milena Zaharia, 2015. "Psychology of Luxury Goods Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 200-208, July.

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