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Organ donation information scanning, seeking, and discussing: Impacts on knowledge, attitudes, and donation intentions

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  • Liu, Piper Liping
  • Li, Qingrui
  • Zhao, Xinshu

Abstract

The disparity between the demand for organ donation and individuals’ intention to donate in China is substantial. Media plays an increasingly pivotal role in bridging this gap by shaping public attitudes and intentions toward organ donation. This study aims to explore the differential impacts of various information acquisition modes on this dynamic. Utilizing an online survey with 420 quota sampling among mainland Chinese residents, we constructed a serial mediation model to test the proposed model. The findings reveal that information scanning, seeking, and discussion regarding organ donation are positively associated with the intention to donate organs through improving knowledge and increasing consent for organ donation. Moreover, information seeking is directly associated with a positive attitude toward organ donation, while information discussing directly increases the intention to donate organs.

Suggested Citation

  • Liu, Piper Liping & Li, Qingrui & Zhao, Xinshu, 2025. "Organ donation information scanning, seeking, and discussing: Impacts on knowledge, attitudes, and donation intentions," Social Science & Medicine, Elsevier, vol. 365(C).
    • Handle: RePEc:eee:socmed:v:365:y:2025:i:c:s0277953624009973
    DOI: 10.1016/j.socscimed.2024.117543
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    References listed on IDEAS

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    3. Olsacher, Alexandra & Bade, Celina & Ehlers, Jan & Fehring, Leonard, 2023. "How to effectively communicate health information on social media depending on the audience's personality traits: An experimental study in the context of organ donation in Germany," Social Science & Medicine, Elsevier, vol. 335(C).
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