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Promoting COVID-19 vaccine confidence through public responses to misinformation: The joint influence of message source and message content

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  • Wood, Reed M.
  • Juanchich, Marie
  • Ramirez, Mark
  • Zhang, Shenghao

Abstract

During the pandemic healthcare professionals and political leaders routinely used traditional and new media outlets to publicly respond to COVID-19 myths and inaccuracies. We examine how variations in the sources and messaging strategies of these public statements affect respondents’ beliefs about the safety of COVID-19 vaccines.

Suggested Citation

  • Wood, Reed M. & Juanchich, Marie & Ramirez, Mark & Zhang, Shenghao, 2023. "Promoting COVID-19 vaccine confidence through public responses to misinformation: The joint influence of message source and message content," Social Science & Medicine, Elsevier, vol. 324(C).
    • Handle: RePEc:eee:socmed:v:324:y:2023:i:c:s0277953623002204
    DOI: 10.1016/j.socscimed.2023.115863
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    References listed on IDEAS

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