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Jab my arm, not my morality: Perceived moral reproach as a barrier to COVID-19 vaccine uptake

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  • Rosenfeld, Daniel L.
  • Tomiyama, A. Janet

Abstract

Vaccinating the public against COVID-19 is critical for pandemic recovery, yet a large proportion of people remain unwilling to get vaccinated. Beyond known factors like perceived vaccine safety or COVID-19 risk, an overlooked sentiment contributing to vaccine hesitancy may rest in moral cognition. Specifically, we theorize that a factor fueling hesitancy is perceived moral reproach: the feeling, among unvaccinated people, that vaccinated people are judging them as immoral.

Suggested Citation

  • Rosenfeld, Daniel L. & Tomiyama, A. Janet, 2022. "Jab my arm, not my morality: Perceived moral reproach as a barrier to COVID-19 vaccine uptake," Social Science & Medicine, Elsevier, vol. 294(C).
    • Handle: RePEc:eee:socmed:v:294:y:2022:i:c:s0277953622000028
    DOI: 10.1016/j.socscimed.2022.114699
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    References listed on IDEAS

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    1. Reich, Jennifer A., 2016. "Of natural bodies and antibodies: Parents' vaccine refusal and the dichotomies of natural and artificial," Social Science & Medicine, Elsevier, vol. 157(C), pages 103-110.
    2. Rossen, Isabel & Hurlstone, Mark J. & Dunlop, Patrick D. & Lawrence, Carmen, 2019. "Accepters, fence sitters, or rejecters: Moral profiles of vaccination attitudes," Social Science & Medicine, Elsevier, vol. 224(C), pages 23-27.
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    Cited by:

    1. Claudy, Marius C. & Vijayakumar, Suhas & Campbell, Norah, 2022. "Reckless spreader or blameless victim? How vaccination status affects responses to COVID-19 patients," Social Science & Medicine, Elsevier, vol. 305(C).
    2. Wood, Reed M. & Juanchich, Marie & Ramirez, Mark & Zhang, Shenghao, 2023. "Promoting COVID-19 vaccine confidence through public responses to misinformation: The joint influence of message source and message content," Social Science & Medicine, Elsevier, vol. 324(C).
    3. Schuessler, Julian & Dinesen, Peter Thisted & Østergaard, Søren Dinesen & Sønderskov, Kim Mannemar, 2022. "Public support for unequal treatment of unvaccinated citizens: Evidence from Denmark," Social Science & Medicine, Elsevier, vol. 305(C).
    4. Mulder, Laetitia B. & Lokate, Mariëtte, 2022. "The effect of moral appeals on influenza vaccination uptake and support for a vaccination mandate among health care workers," Social Science & Medicine, Elsevier, vol. 312(C).

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