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A decision model for bank branch site selection: Define branch success and do not deviate

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  • Cabello, Julia García

Abstract

Site selection is one of the most important decision making processes for firms since, if done correctly, it provides access to the best customers and the greatest market potential. In contrast, poor location choices are costly and difficult to reverse.

Suggested Citation

  • Cabello, Julia García, 2019. "A decision model for bank branch site selection: Define branch success and do not deviate," Socio-Economic Planning Sciences, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:soceps:v:68:y:2019:i:c:s0038012116302889
    DOI: 10.1016/j.seps.2017.09.004
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