Morality and aspiration in Bourgeois Dignity
Deirdre McCloskey's book, Bourgeois Dignity, sets out to refute the most reputable explanations of what she calls the Great Fact—that over the last few centuries, the wealth of industrialized nations has increased by a factor of at least sixteen. She also presents a positive thesis, namely that the Great Fact occurred when Western societies began to ascribe dignity and liberty to the bourgeoisie by changing their rhetoric. I argue that McCloskey's positive thesis can benefit from an illuminating moral psychological distinction between what Peter Strawson has called “social morality” and “individual ideal” or what I shall refer to as moral rules and personal ideals or aspirations. McCloskey's positive thesis can be mapped onto these two categories and thus separated into two distinct theses: the Imperatival Thesis and the Aspirational Thesis. The former holds that societies that stopped blaming and ostracizing the bourgeoisie for their characteristic activities were the first to develop, whereas the latter holds that societies stopped ostracizing the bourgeoisie and the bourgeoisie started innovating because they took on new aspirations and ideals. These twin theses help to explain how the ideas of dignity and rhetoric operate in Bourgeois Dignity. I also argue that the distinction connects McCloskey's positive thesis to a large field of empirical and theoretical work in evolutionary psychology and cognitive science.
Volume (Year): 41 (2012)
Issue (Month): 6 ()
|Contact details of provider:|| Web page: http://www.elsevier.com/locate/inca/620175 |
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Gregory Clark, 2007.
"Introduction to A Farewell to Alms: A Brief Economic History of the World
[A Farewell to Alms: A Brief Economic History of the World]," Introductory Chapters, Princeton University Press.
- Vernon L. Smith, 1994. "Economics in the Laboratory," Journal of Economic Perspectives, American Economic Association, vol. 8(1), pages 113-131, Winter.
When requesting a correction, please mention this item's handle: RePEc:eee:soceco:v:41:y:2012:i:6:p:776-782. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.