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Modulization of service production and a thesis of convergence between service and manufacturing organizations

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  • Sundbo, Jon

Abstract

A new phase in market competition in the service sector has developed in Denmark within the last 5 years. This has led to new behaviour by service firms and the evolution of new forms of the production organization in service firms. These tendencies are discussed on the basis of two Danish multiple case studies. It is assumed that the tendencies can be categorized as a development towards modulization. Modulization means that the service products will be standardized, but as modules which can be combined by the customer. This is discussed and a model of modulization is stated. This model develops some parts of the service management and marketing theories from the 1980s. Finally, it is argued that service organization and manufacturing organization are becoming similar and can be understood in terms of the same model.

Suggested Citation

  • Sundbo, Jon, 1994. "Modulization of service production and a thesis of convergence between service and manufacturing organizations," Scandinavian Journal of Management, Elsevier, vol. 10(3), pages 245-266, September.
    • Handle: RePEc:eee:scaman:v:10:y:1994:i:3:p:245-266
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    Citations

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    Cited by:

    1. Cowan, Robin & Soete, Luc & Tchervonnava, Oxana, 2001. "Knowledge Transfer and the Services Sector in the Context of the New Economy," Research Memorandum 020, Maastricht University, Maastricht Economic Research Institute on Innovation and Technology (MERIT).
    2. Gallouj, Faiz & Weinstein, Olivier, 1997. "Innovation in services," Research Policy, Elsevier, vol. 26(4-5), pages 537-556, December.
    3. Jon Sundbo & Faïz Gallouj, 1998. "Innovation as a loosely coupled system in services," Post-Print halshs-01113675, HAL.
    4. Faridah Djellal & Faïz Gallouj, 2018. "Fifteen advances in service innovation studies," Chapters, in: Ada Scupola & Lars Fuglsang (ed.), Services, Experiences and Innovation, chapter 3, pages 39-65, Edward Elgar Publishing.
    5. Faridah Djellal & Faïz Gallouj, 1998. "Innovation in service industries in France: results of a postal survey," Working Papers hal-01111909, HAL.
    6. Faridah Djellal & Faïz Gallouj, 2010. "Beyond productivity strategies in services," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 89-104.
    7. Faïz Gallouj & Marja Toivonen, 2011. "Elaborating the characteristics-based approach to service innovation: making the service process visible," Journal of Innovation Economics, De Boeck Université, vol. 0(2), pages 33-58.
    8. Jean Gadrey & Faïz Gallouj, 1992. "The Provider-Customer Interface in Business and Professional Services: Moment of Truth, Moment of Thrust," Post-Print halshs-01113656, HAL.
    9. Jaakkola, Elina, 2011. "Unraveling the practices of "productization" in professional service firms," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 221-230, June.
    10. John N. Walsh & Jamie O’Brien, 2018. "Knowledge Asymmetries and Service Management: Three Case Studies," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 17(03), pages 1-26, September.
    11. Ling-Zhong Lin, 2010. "Fuzzy multi-linguistic preferences model of service innovations at wholesale service delivery," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(2), pages 217-237, February.
    12. Ling-Zhong Lin & Tsuen-Ho Hsu, 2008. "The Qualitative and Quantitative Models for Performance Measurement Systems: The Agile Service Development," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(4), pages 445-476, August.
    13. Faïz Gallouj & Maria Savona, 2010. "Towards a Theory of Innovation in Services: A State of the Art," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 1, Edward Elgar Publishing.
    14. Jean Gadrey & Faïz Gallouj, 1998. "The Provider-Customer Interface in Business and Professional Services," The Service Industries Journal, Taylor & Francis Journals, vol. 18(2), pages 01-15, April.
    15. Faïz Gallouj, 1998. "Innovation in services: theoretical issues," Working Papers halshs-01113047, HAL.
    16. Lee, Hsing-fen & Miozzo, Marcela, 2019. "Which types of knowledge-intensive business services firms collaborate with universities for innovation?," Research Policy, Elsevier, vol. 48(7), pages 1633-1646.
    17. Marco Bettiol & Eleonora Di Maria & Roberto Grandinetti, 2013. "The Evolution of KIBS between Standardization and Customization: The Rise of Combinatory KIBS," DRUID Working Papers 13-08, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    18. Flikkema, Meindert, 2005. "Exploring service development for understanding Schumpeterian innovation in service firms: the deduction of special case criteria," Serie Research Memoranda 0001, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    19. John N. Walsh & Jamie O’Brien, 2017. "A Knowledge-Based Framework for Service Management," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 1-31, December.
    20. Marja Toivonen, 2010. "Different Types of Innovation Processes in Services and their Organisational Implications," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 10, Edward Elgar Publishing.
    21. Charlotte Fourcroy, 2014. "Innovation logics and energy consumption in the service sector: a characteristics-based approach and its application to food retail services," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, vol. 2014(3), pages 115-138.
    22. Yu-Hsien Lin & Yu-Shan Chen, 2017. "Determinants of green competitive advantage: the roles of green knowledge sharing, green dynamic capabilities, and green service innovation," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(4), pages 1663-1685, July.
    23. Jon Sundbo & Faïz Gallouj, 1998. "Innovation in services in seven European countries: the results of work packages 3-4 of the SI4S project," Working Papers hal-01111911, HAL.
    24. van der Aa, W. & Elfring, T., 2001. "Realizing Innovations in Service Firms: new organizational forms and supporting processes," ERIM Report Series Research in Management ERS-2001-79-STR, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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