Establishing a framework of support to scale in mobility as a Service: Consolidated insights from the literature on potential governance frameworks

A sustainable and reliable Mobility as a Service (MaaS) ecosystem, must be informed by the interests of the diverse set of stakeholders which include providers and users of MaaS as well as other societal beneficiaries. Despite numerous proposed MaaS models, to date few have flourished beyond initial trials with many failing to demonstrate a business case and change travel behaviour in sustainable ways. In this paper we go beyond the traditional set of transport service providers to investigate ways in which MaaS might be redeemed and scalable. To do this, we examine a number of themes designed to obtain insights into the roles that both mobility and non-mobility service providers might play in future MaaS settings. We position this broadening of participants within a governance framework that accommodates uni-modal and multi-modal mobility offerings combined with services provided by non-mobility service providers, referred to as MaaS as a Feature (MaaF). Incentives and rewards are an essential feature of this ecosystem with non-mobility service providers an essential feature of any MaaS consideration if it is to have a chance of being scalable.