Wind power implementation: The nature of public attitudes: Equity and fairness instead of 'backyard motives'

Public attitudes anywhere in Europe show moderate to strong support for the implementation of renewable energy. Nevertheless, planning wind power developments appears to be a complicated matter in most countries. The problems that have to be dealt with during decision making processes on the siting of wind turbines are usually referred to as mere 'communication problems'. However, public attitudes towards wind power are fundamentally different from attitudes towards wind farms. This 'gap' causes misunderstandings about the nature of public support for renewables. In particular where planners easily assume support for renewables can be generated by information campaigns emphasising the environmental benefits, whereas opposition to renewable energy schemes can be explained by a selfish 'not in my backyard' attitude. Both explanations used by planners, authorities and, unfortunately, by many scholars, are falsified. Furthermore, policies that still take this 'common knowledge' for granted can have negative consequences for the implementation rates of renewables. Visual evaluation of the impact of wind power on landscape values is by far the dominant factor in explaining why some are opposed to wind power and others are supporting it. Moreover, feelings about equity and fairness appear the determinants of 'backyard' motives, instead of selfishness.