Would a stock by any other ticker smell as sweet?
Some stocks have meaningful ticker symbols; for example, LUV (Southwest Airlines), MOO (United Stockyards), and GEEK (Internet America). Such tickers might be a useful signal of the company's creativity, a memorable marker that appeals to investors, or a warning that the company feels it must resort to gimmicks to attract investors. This paper investigates the performance of stocks with memorable ticker symbols during the years 1984-2005 and finds that, on average, their daily returns are higher than for the overall market.
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"Contrarian Investment, Extrapolation, and Risk,"
University of Chicago - George G. Stigler Center for Study of Economy and State
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- Michael S. Rashes, 2001. "Massively Confused Investors Making Conspicuously Ignorant Choices (MCI-MCIC)," Journal of Finance, American Finance Association, vol. 56(5), pages 1911-1927, October.
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