Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets
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DOI: 10.1016/j.jretai.2013.05.005
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Cited by:
- Ganesh Pillai, Rajani & Bindroo, Vishal, 2020. "Supplier cluster characteristics and innovation outcomes," Journal of Business Research, Elsevier, vol. 112(C), pages 576-583.
- Vishal Bindroo & Xin He & Raj Echambadi, 2016. "Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(3), pages 115-125, December.
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Keywords
Brand loyalty; brand repurchase; brand performance; geographic variation; mixed models; HLM;All these keywords.
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