IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v79y2024ics0969698924000845.html
   My bibliography  Save this article

Product-specified dual-channel retail management with significant consumer service

Author

Listed:
  • Amankou, Kunomboua Anicet Cyrille
  • Guchhait, Rekha
  • Sarkar, Biswajit
  • Dem, Himani

Abstract

If the product has been decided for the retail industry, single-channel retail management is enough to obtain profit for the retail management. Though a single-channel is enough, a dual-channel may provide much more benefit than a single-channel. If the single-product is to be specified, then a specific type of dual-channel can be improvised for that. A product-specific dual-channel strategy of a manufacturing firm is observed in this study for consumer non-durable goods. The manufacturing firm utilizes technical support to provide essential consumer services to consumers for non-durable goods. As consumer non-durable goods are fast consuming products, consumers buy these products more than once within a certain duration. This makes the consumer non-durable goods is an essential products within that certain duration. Due to multiple usage within a certain duration, consumers prefers to choose non-durable goods based on the quality and price of those products. The global maximum profit of the dual-channel is found by analytic method and established by numerical solutions. Results prove that internet of things-based blockchain essential consumer service increases the total profit of the manufacturing firm by 29.12% than no essential consumer services-based manufacturing firm. Six numerical experiments and four special cases are provided to establish the theoretical model. The sensitivity analysis is performed using profit increment. Essential consumer service is the most sensitive to the total profit of the manufacturing firm whereas the holding cost is the second most sensitive parameter. More increment in holding cost causes profit to decrease by 16.98%.

Suggested Citation

  • Amankou, Kunomboua Anicet Cyrille & Guchhait, Rekha & Sarkar, Biswajit & Dem, Himani, 2024. "Product-specified dual-channel retail management with significant consumer service," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    • Handle: RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000845
    DOI: 10.1016/j.jretconser.2024.103788
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698924000845
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2024.103788?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000845. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.