The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes
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DOI: 10.1016/j.jretconser.2020.102202
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- Xu, Zhiwei & Zhang, Miao & Zhang, Pengfei & Luo, Jiawen & Tu, Mengting & Lai, Yuanhang, 2023. "The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
- Blasco-Arcas, Lorena & Lee, Hsin-Hsuan Meg & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2022. "The role of consumer data in marketing: A research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 436-452.
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Keywords
Consumer purchase behavior; Event-related potentials; Electroencephalography; Conscious and unconscious; Mental processes;All these keywords.
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