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When constituencies speak in multiple tongues: The relative persuasiveness of hawkish minorities in representative negotiation

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  • Steinel, Wolfgang
  • De Dreu, Carsten K.W.
  • Ouwehand, Elsje
  • Ramírez-Marín, Jimena Y.

Abstract

Although constituencies often consist of opposing factions, we know little about the way such opposing factions influence the representative's negotiation strategy. This study addressed this issue: Representatives negotiated as sellers on behalf of a group consisting of hawkish (competitive) and dovish (cooperative) factions. Experiments 1-3 showed that a minority of hawks was sufficient to influence the representatives to acting in a competitive way; only when all constituents unanimously advocated a cooperative strategy were representatives more conciliatory towards their negotiation partner. These tendencies did not differ as a function of the representatives' pro-social versus pro-self value orientation, or the unanimity versus majority rule putatively used in the constituency to accept of reject the representative's negotiated agreement. We conclude that hawkish minorities are persuasive and influential because representatives accord more weight to hawkish than to dovish messages.

Suggested Citation

  • Steinel, Wolfgang & De Dreu, Carsten K.W. & Ouwehand, Elsje & Ramírez-Marín, Jimena Y., 2009. "When constituencies speak in multiple tongues: The relative persuasiveness of hawkish minorities in representative negotiation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 109(1), pages 67-78, May.
    • Handle: RePEc:eee:jobhdp:v:109:y:2009:i:1:p:67-78
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    References listed on IDEAS

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    Cited by:

    1. Hillie Aaldering & Shirli Kopelman, 2022. "Dovish and Hawkish Influence in Distributive and Integrative Negotiations: The Role of (A)symmetry in Constituencies," Group Decision and Negotiation, Springer, vol. 31(1), pages 111-136, February.
    2. Ingmar Geiger, 2020. "From Letter to Twitter: A Systematic Review of Communication Media in Negotiation," Group Decision and Negotiation, Springer, vol. 29(2), pages 207-250, April.
    3. Julia Bogacki & Peter Letmathe, 2021. "Representatives of future generations as promoters of sustainability in corporate decision processes," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 237-251, January.

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