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Peer recognition, badge policies, and content contribution: An empirical study

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  • Han, Xintong
  • Li, Yushen
  • Wang, Tong

Abstract

In this study, we explore the effect of peer recognition on content creation within a prominent Chinese Question-and-Answer (Q&A) platform, specifically focusing on whether votes from peers encourage influencers to engage in providing more answers. Using panel regression models with instrumental variables, our analysis reveals that peer votes have a substantial positive effect on content production. Additionally, we investigate the consequences of two distinct badge policies, the “self-authentication” and the “best-answerer” badge, on content production. Our results demonstrate that while badges aid users in recognizing the quality of an influencer, badges with strong connotations may constrain content creation due to concerns about reputation management and privacy. As such, strategies that enhance platform traffic by promoting voting could be counterproductive if they exacerbate privacy and reputation worries. Our findings provide valuable insights into the role of peer recognition and badge policies in shaping content contribution, bearing crucial policy implications for the design of Q&A platforms.

Suggested Citation

  • Han, Xintong & Li, Yushen & Wang, Tong, 2023. "Peer recognition, badge policies, and content contribution: An empirical study," Journal of Economic Behavior & Organization, Elsevier, vol. 214(C), pages 691-707.
    • Handle: RePEc:eee:jeborg:v:214:y:2023:i:c:p:691-707
    DOI: 10.1016/j.jebo.2023.08.021
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    More about this item

    Keywords

    Badge policies; Content provision; Peer recognition; Question-and-answer platform;
    All these keywords.

    JEL classification:

    • C26 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Instrumental Variables (IV) Estimation
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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