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Language divergence in service encounters: Revisiting its influence on word-of-mouth

Author

Listed:
  • Balaji, M.S.
  • Roy, Sanjit Kumar
  • Lassar, Walfried M.

Abstract

Research on language accommodation highlights the significance of accommodating customers' language requirements during service encounters. This replication study reinvestigates whether language divergence influences word-of-mouth intentions in a continuously-provided service of retail banking. Specifically, this study examines the relationships among language divergence, interaction quality, relationship quality, and positive word-of-mouth intentions. Consistent with previous research, study findings show that customers served in their second language perceive interactions with a service provider to be less responsive, adversely affecting positive word-of-mouth intentions. Additionally, language divergence has a negative influence on customer perception of information quality and empathy with a service provider, which affects the quality of the relationship customers have with the service provider. These results extend the understanding of the process by which language divergence affects positive word-of-mouth intentions.

Suggested Citation

  • Balaji, M.S. & Roy, Sanjit Kumar & Lassar, Walfried M., 2017. "Language divergence in service encounters: Revisiting its influence on word-of-mouth," Journal of Business Research, Elsevier, vol. 72(C), pages 210-213.
    • Handle: RePEc:eee:jbrese:v:72:y:2017:i:c:p:210-213
    DOI: 10.1016/j.jbusres.2016.07.015
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    References listed on IDEAS

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    1. Easley, Richard W. & Madden, Charles S. & Dunn, Mark G., 2000. "Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Elsevier, vol. 48(1), pages 83-92, April.
    2. Van Vaerenbergh, Yves & Holmqvist, Jonas, 2014. "Examining the relationship between language divergence and word-of-mouth intentions," Journal of Business Research, Elsevier, vol. 67(8), pages 1601-1608.
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    Cited by:

    1. S. Cem Bahadir & Koen Pauwels, 2024. "When does word of mouth versus marketing drive brand performance most?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 473-491, September.
    2. Liao, Junyun & Chen, Jiawen & Zhao, Haichuan & Li, Muhua, 2023. "Fanning the flames: Transmitting negative word of mouth of rival brands," Journal of Business Research, Elsevier, vol. 154(C).
    3. Philp, Matthew & Ashworth, Laurence, 2020. "I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth," Journal of Business Research, Elsevier, vol. 116(C), pages 283-293.
    4. Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco & Mason, Michela, 2018. "A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events," Australasian marketing journal, Elsevier, vol. 26(4), pages 358-368.
    5. Esmark Jones, Carol L. & Hancock, Tyler & Kazandjian, Brett & Voorhees, Clay M., 2022. "Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries," Journal of Business Research, Elsevier, vol. 144(C), pages 703-716.
    6. Raggiotto, Francesco & Scarpi, Daniele & Mason, Michela C., 2019. "Faster! More! Better! Drivers of upgrading among participants in extreme sports events," Journal of Business Research, Elsevier, vol. 102(C), pages 1-11.
    7. Ifie, Kemefasu & Simintiras, Antonis C. & Dwivedi, Yogesh & Mavridou, Vasileia, 2018. "How service quality and outcome confidence drive pre-outcome word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 214-221.
    8. Rohit, Sudeep & Ranjan, Kumar Rakesh & Shainesh, G., 2025. "Service marketing mix and customer engagement: A meta-analysis," Journal of Business Research, Elsevier, vol. 194(C).
    9. Holmqvist, Jonas & Van Vaerenbergh, Yves & Lunardo, Renaud & Dahlén, Micael, 2019. "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use," Journal of Retailing, Elsevier, vol. 95(2), pages 115-129.
    10. Zhang, Yi & Hussain, Taiba, 2021. "SIEs’ interaction and adaptation to their task performance," Journal of Business Research, Elsevier, vol. 128(C), pages 370-380.

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