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The role of social platforms in transforming service ecosystems

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  • Ben Letaifa, Soumaya
  • Edvardsson, Bo
  • Tronvoll, Bård

Abstract

This study seeks to define and conceptualize the role of social platforms in transforming service ecosystems. The study explores how prime social movers use social platforms to enable transformation. The empirical context is Tunisia, a service ecosystem in transformation from repression to democracy. The study builds on ecosystems within management research and service ecosystem frameworks in service-dominant logic (SDL) and describe and analyze the process of institutionalization of social change. Using narratives from interviews, the research focuses on how people, especially social movers during the Arab Spring in Tunisia come together and integrate disruptive social resources to make a social revolution a reality. This study contributes with: (1) a comprehensive conceptualization of the role of social platforms in the institutionalization of a social change, (2) clarifying the change of social transformation that starts with people, evolves to meso and macro levels, and transforms society, and (3) identifying a new service transformation framework for service ecosystems.

Suggested Citation

  • Ben Letaifa, Soumaya & Edvardsson, Bo & Tronvoll, Bård, 2016. "The role of social platforms in transforming service ecosystems," Journal of Business Research, Elsevier, vol. 69(5), pages 1933-1938.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:5:p:1933-1938
    DOI: 10.1016/j.jbusres.2015.10.083
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    References listed on IDEAS

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    Cited by:

    1. Oghazi, Pejvak & Parida, Vinit & Wincent, Joakim & Mostaghel, Rana, 2022. "Ecosystems transformation through disruptive innovation: A definition, framework and outline for future research," Journal of Business Research, Elsevier, vol. 147(C), pages 16-26.
    2. Loïc Plé & Catherine Demangeot, 2019. "Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems," Post-Print hal-02509372, HAL.
    3. Plé, Loïc & Demangeot, Catherine, 2020. "Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems," Journal of Business Research, Elsevier, vol. 117(C), pages 886-896.
    4. Peltier, James W. & Dahl, Andrew J. & Swan, Eric L., 2020. "Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective," Journal of Business Research, Elsevier, vol. 121(C), pages 724-734.
    5. Kotaro Nakamura & Hideyuki Sakamoto & Dejan Križaj, 2017. "Social Value Creation in Art-Related Tourism Projects: The Role of Creative Project Actors in Diverse National and International Settings," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 10(2), pages 191-203.
    6. Viglia, Giampaolo & Pera, Rebecca & Bigné, Enrique, 2018. "The determinants of stakeholder engagement in digital platforms," Journal of Business Research, Elsevier, vol. 89(C), pages 404-410.

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