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Alcohol and college students: Reasons, realization and intention to quit

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  • Paswan, Audhesh K.
  • Gai, Lili
  • Jeon, Sua

Abstract

Alcoholism is a devastating social and economic problem in the United States, and young college students are perhaps most vulnerable to this problem. Using data from 892 students, this study empirically examines the determinants of intention to quit alcohol among college students. The results indicate that intention to quit drinking is positively associated with realization of excessive drinking, recall of alcohol ads, and escape as a reason for drinking, but negatively with fun as a reason for drinking. In turn, realization of excessive drinking is positively associated with recall of alcohol ads and deal-proneness, and escape, loneliness, and social, but not with fun, relaxation and taste as reasons for drinking. Discussion of these findings, their implications and limitations are provided in this study.

Suggested Citation

  • Paswan, Audhesh K. & Gai, Lili & Jeon, Sua, 2015. "Alcohol and college students: Reasons, realization and intention to quit," Journal of Business Research, Elsevier, vol. 68(10), pages 2075-2083.
  • Handle: RePEc:eee:jbrese:v:68:y:2015:i:10:p:2075-2083
    DOI: 10.1016/j.jbusres.2015.03.005
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    References listed on IDEAS

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    Cited by:

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    2. Celsi, Mary Wolfinbarger & Nelson, Russel P. & Dellande, Stephanie & Gilly, Mary C., 2017. "Temptation's itch: Mindlessness, acceptance, and mindfulness in a debt management program," Journal of Business Research, Elsevier, vol. 77(C), pages 81-94.
    3. Sunil Sahadev & Neeru Malhotra & Avinandan (Avi) Mukherjee, 2020. "Segmenting Excessive Alcohol Consumers: Implications for Social Marketing," IIM Kozhikode Society & Management Review, , vol. 9(2), pages 213-225, July.
    4. Mariana De Santish & María Inés Larai & Andrea Carrazana Riveraj & María Noelia Garberok & Carolina Judith Castroff, 2020. "Binge Drinking and Risk Preferences: an application to college students in Argentina," Asociación Argentina de Economía Política: Working Papers 4337, Asociación Argentina de Economía Política.
    5. Mirela Anamaria Jimborean & Liana Claudia Salanță & Anna Trusek & Carmen Rodica Pop & Maria Tofană & Elena Mudura & Teodora Emilia Coldea & Anca Farcaș & Maria Ilieș & Sergiu Pașca & Alina Uifălean, 2021. "Drinking Behavior, Taste Preferences and Special Beer Perception among Romanian University Students: A Qualitative Assessment Research," IJERPH, MDPI, vol. 18(6), pages 1-14, March.

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