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A tale of two cultures: Revisiting journal editors' views of replication research

Author

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  • Easley, Richard W.
  • Madden, Charles S.
  • Gray, Van

Abstract

While replications are an important and integral component of the scientific method, and are common in the natural science literature, the usefulness of replication research is not as widely practiced in the social sciences. The authors previously (1995, 2000) investigated the prevalence of replication research by soliciting journal editors' perceptions of their disciplines' attitudes toward such work. Originally, two studies questioned editors — first in the natural and social sciences and, later, editors in advertising, communications, and marketing journals. Findings included that natural science editors have generally endorsed replication as a necessary part of research, while social science editors have been less than enthusiastic about its adoption. Marketing communications and advertising editors responded consistently with that of most other social science editors. This paper revisits journal editors' views of replication research and updates the state of research in the social sciences.

Suggested Citation

  • Easley, Richard W. & Madden, Charles S. & Gray, Van, 2013. "A tale of two cultures: Revisiting journal editors' views of replication research," Journal of Business Research, Elsevier, vol. 66(9), pages 1457-1459.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1457-1459
    DOI: 10.1016/j.jbusres.2012.05.013
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    References listed on IDEAS

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    1. Easley, Richard W. & Madden, Charles S., 2000. "Replications and Extensions in Marketing and Management Research," Journal of Business Research, Elsevier, vol. 48(1), pages 1-3, April.
    2. Pierre Berthon & Leyland Pitt & Michael Ewing & Christopher L. Carr, 2002. "Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation," Information Systems Research, INFORMS, vol. 13(4), pages 416-427, December.
    3. Evanschitzky, Heiner & Baumgarth, Carsten & Hubbard, Raymond & Armstrong, J. Scott, 2007. "Replication research's disturbing trend," Journal of Business Research, Elsevier, vol. 60(4), pages 411-415, April.
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    Cited by:

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