Print advertising: White space
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Kirmani, Amna, 1990. " The Effect of Perceived Advertising Costs on Brand Perceptions," Journal of Consumer Research, Oxford University Press, vol. 17(2), pages 160-171, September.
- Kover, Arthur J, 1995. " Copywriters' Implicit Theories of Communication: An Exploration," Journal of Consumer Research, Oxford University Press, vol. 21(4), pages 596-611, March.
- John W. Pracejus & G. Douglas Olsen & Thomas C. O'Guinn, 2006. "How Nothing Became Something: White Space, Rhetoric, History, and Meaning," Journal of Consumer Research, Oxford University Press, vol. 33(1), pages 82-90, June.
- Edell, Julie E & Staelin, Richard, 1983. " The Information Processing of Pictures in Print Advertisements," Journal of Consumer Research, Oxford University Press, vol. 10(1), pages 45-61, June.
- Ambler, Tim & Hollier, E. Ann, 2004. "The Waste in Advertising Is the Part That Works," Journal of Advertising Research, Cambridge University Press, vol. 44(04), pages 375-389, December.
More about this item
KeywordsWhite space in print ads; Creative directors; Advertising execution; Visual rhetoric;
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:65:y:2012:i:6:p:855-860. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/locate/jbusres .
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.