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Which subfield to enter first?: The role of a firm's pre-entry experiences

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  • Lee, Hun
  • Shin, Hyung-Deok

Abstract

In this study, we draw from the organizational experience and market entry literature and investigate if a firm's pre-entry experiences predict which subfield to enter first. We employ a unique data set from the biotechnology industry where two distinct subfields emerged around the same time due to a revolutionary discovery. Among the firms that entered one of the two emerging subfields, we examine the relationship between pre-entry experiences and which subfield a firm enters. Our key finding is that general experience rather than specialized experience increases the likelihood of a firm entering first the subfield with higher level of uncertainty as opposed to the subfield with lower level of uncertainty.

Suggested Citation

  • Lee, Hun & Shin, Hyung-Deok, 2010. "Which subfield to enter first?: The role of a firm's pre-entry experiences," Journal of Business Research, Elsevier, vol. 63(12), pages 1310-1316, December.
    • Handle: RePEc:eee:jbrese:v:63:y:2010:i:12:p:1310-1316
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