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Social interaction and low involvement products

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  • Kuenzel, Johanna
  • Musters, Pieter

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  • Kuenzel, Johanna & Musters, Pieter, 2007. "Social interaction and low involvement products," Journal of Business Research, Elsevier, vol. 60(8), pages 876-883, August.
  • Handle: RePEc:eee:jbrese:v:60:y:2007:i:8:p:876-883
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    References listed on IDEAS

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    1. Bearden, William O & Rose, Randall L, 1990. " Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity," Journal of Consumer Research, Oxford University Press, vol. 16(4), pages 461-471, March.
    2. Janssen, Marco A. & Jager, Wander, 2001. "Fashions, habits and changing preferences: Simulation of psychological factors affecting market dynamics," Journal of Economic Psychology, Elsevier, vol. 22(6), pages 745-772, December.
    3. Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-373, March.
    4. Mittal, Banwari & Lee, Myung-Soo, 1989. "A causal model of consumer involvement," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 363-389, November.
    5. Bearden, William O & Netemeyer, Richard G & Teel, Jesse E, 1989. " Measurement of Consumer Susceptibility to Interpersonal Influence," Journal of Consumer Research, Oxford University Press, vol. 15(4), pages 473-481, March.
    6. Bearden, William O & Etzel, Michael J, 1982. " Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Oxford University Press, vol. 9(2), pages 183-194, September.
    7. Burnkrant, Robert E & Cousineau, Alain, 1975. " Informational and Normative Social Influence in Buyer Behavior," Journal of Consumer Research, Oxford University Press, vol. 2(3), pages 206-215, December.
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    Cited by:

    1. Lee, Ruby P. & Naylor, Gillian & Chen, Qimei, 2011. "Linking customer resources to firm success: The role of marketing program implementation," Journal of Business Research, Elsevier, vol. 64(4), pages 394-400, April.
    2. P. Baecke & D. Van Den Poel, 2012. "Including Spatial Interdependence in Customer Acquisition Models: a Cross-Category Comparison," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/788, Ghent University, Faculty of Economics and Business Administration.
    3. Stead, Martine & McDermott, Laura & MacKintosh, Anne Marie & Adamson, Ashley, 2011. "Why healthy eating is bad for young people's health: Identity, belonging and food," Social Science & Medicine, Elsevier, vol. 72(7), pages 1131-1139, April.
    4. Wansink, Brian & Soman, Dilip & Herbst, Kenneth C., 2017. "Larger partitions lead to larger sales: Divided grocery carts alter purchase norms and increase sales," Journal of Business Research, Elsevier, vol. 75(C), pages 202-209.

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