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Management learning exercise and trainer's note for building grounded theory in tourism behavior

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  • Martin, Drew

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  • Martin, Drew, 2007. "Management learning exercise and trainer's note for building grounded theory in tourism behavior," Journal of Business Research, Elsevier, vol. 60(7), pages 742-748, July.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:7:p:742-748
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    References listed on IDEAS

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    1. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
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    Cited by:

    1. Kumar, Minu & Noble, Charles H., 2016. "Beyond form and function: Why do consumers value product design?," Journal of Business Research, Elsevier, vol. 69(2), pages 613-620.
    2. So, Kevin Kam Fung & Wei, Wei & Martin, Drew, 2021. "Understanding customer engagement and social media activities in tourism: A latent profile analysis and cross-validation," Journal of Business Research, Elsevier, vol. 129(C), pages 474-483.
    3. Suresh Malodia & Shaphali Gupta & Anand Kumar Jaiswal, 2020. "Reverse innovation: a conceptual framework," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 1009-1029, September.

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