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Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

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  • Hau, Le Nguyen
  • Evangelista, Felicitas

Abstract

The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJVs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners.

Suggested Citation

  • Hau, Le Nguyen & Evangelista, Felicitas, 2007. "Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs," Journal of Business Research, Elsevier, vol. 60(11), pages 1152-1165, November.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:11:p:1152-1165
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