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Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

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  • Hau, Le Nguyen
  • Evangelista, Felicitas

Abstract

The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJVs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners.

Suggested Citation

  • Hau, Le Nguyen & Evangelista, Felicitas, 2007. "Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs," Journal of Business Research, Elsevier, vol. 60(11), pages 1152-1165, November.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:11:p:1152-1165
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    7. Lee, Jeoung Yul & Xiao, Shufeng(Simon) & Choi, Byungchul, 2021. "Unpacking the drivers of emerging market firms’ international joint venture formation: The interplay between technological innovation strategies and home- and host-institutional pressures," Journal of Business Research, Elsevier, vol. 134(C), pages 378-392.
    8. Nguyen Thi Duc Nguyen & Atsushi Aoyama, 2014. "Impact of Corporate Culture on the Relationship between Efficient Technology Transfer and Business Performance," Global Business Review, International Management Institute, vol. 15(4), pages 637-661, December.
    9. Minbaeva, Dana & Park, Chansoo & Vertinsky, Ilan & Cho, Yeon Sung, 2018. "Disseminative capacity and knowledge acquisition from foreign partners in international joint ventures," Journal of World Business, Elsevier, vol. 53(5), pages 712-724.
    10. Tho, Nguyen Dinh & Trang, Nguyen Thi Mai, 2015. "Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings," Journal of Business Research, Elsevier, vol. 68(6), pages 1332-1340.
    11. Sreedhar Madhavaram & Andrew C. Gross & Radha Appan, 2014. "Knowledge needs of firms: the know-x framework for marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 4(3), pages 63-77, December.
    12. Park, Chansoo & Vertinsky, Ilan, 2016. "Reverse and conventional knowledge transfers in international joint ventures," Journal of Business Research, Elsevier, vol. 69(8), pages 2821-2829.
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    14. Yannis A. HAJIDIMITRIOU & Nikolaos S. SKLAVOUNOS & Konstantinos P. ROTSIOS, 2012. "The Impact Of Trust On Knowledge Transfer In International Business Systems," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(2), pages 39-49.
    15. Arnett, Dennis B. & Wittmann, C. Michael, 2014. "Improving marketing success: The role of tacit knowledge exchange between sales and marketing," Journal of Business Research, Elsevier, vol. 67(3), pages 324-331.
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    18. Emily Bacon & Michael D. Williams & Gareth H. Davies, 2023. "On the Combinatory Nature of Knowledge Transfer Conditions: A Mixed Method Assessment," Information Systems Frontiers, Springer, vol. 25(3), pages 1039-1061, June.
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    20. Ibeh, Kevin & Kasem, Laila, 2014. "Internationalization's effect on marketing learning: A study of Syrian firms," Journal of Business Research, Elsevier, vol. 67(5), pages 680-685.
    21. Xiu-Hao Ding & Rui-Hua Huang & Dong-Lin Liu, 2012. "Resource allocation for open and hidden learning in learning alliances," Asia Pacific Journal of Management, Springer, vol. 29(1), pages 103-127, March.
    22. Malhotra, Shavin & Sivakumar, K. & Zhu, PengCheng, 2011. "A comparative analysis of the role of national culture on foreign market acquisitions by U.S. firms and firms from emerging countries," Journal of Business Research, Elsevier, vol. 64(7), pages 714-722, July.
    23. Mohamed Bouteraa & Elhachemi Tamma & Mohammed El Hafedh Aichouche & Sadok Achour & Suddin Lada & Rudy Ansar & Lim Ming Fook & Brahim Chekima, 2023. "International Joint Ventures’ Knowledge Acquisition: Critical Literature Review," Sustainability, MDPI, vol. 15(8), pages 1-18, April.

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