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A latent class segmentation analysis of e-shoppers

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  • Bhatnagar, Amit
  • Ghose, Sanjoy

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  • Bhatnagar, Amit & Ghose, Sanjoy, 2004. "A latent class segmentation analysis of e-shoppers," Journal of Business Research, Elsevier, vol. 57(7), pages 758-767, July.
  • Handle: RePEc:eee:jbrese:v:57:y:2004:i:7:p:758-767
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    References listed on IDEAS

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    1. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
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