Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures
No abstract is available for this item.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- V. Srinivasan & Amiya K. Basu, 1989. "The Metric Quality of Ordered Categorical Data," Marketing Science, INFORMS, vol. 8(3), pages 205-230.
- Green, Paul E & Helsen, Kristiaan & Shandler, Bruce, 1988. " Conjoint Internal Validity under Alternative Profile Presentations," Journal of Consumer Research, Oxford University Press, vol. 15(3), pages 392-97, December.
- David Reibstein & John E. G. Bateson & William Boulding, 1988. "Conjoint Analysis Reliability: Empirical Findings," Marketing Science, INFORMS, vol. 7(3), pages 271-286.
When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:46:y:1999:i:1:p:67-81. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.