Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures
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- David Reibstein & John E. G. Bateson & William Boulding, 1988. "Conjoint Analysis Reliability: Empirical Findings," Marketing Science, INFORMS, vol. 7(3), pages 271-286.
- V. Srinivasan & Amiya K. Basu, 1989. "The Metric Quality of Ordered Categorical Data," Marketing Science, INFORMS, vol. 8(3), pages 205-230.
- Green, Paul E & Helsen, Kristiaan & Shandler, Bruce, 1988. " Conjoint Internal Validity under Alternative Profile Presentations," Journal of Consumer Research, University of Chicago Press, vol. 15(3), pages 392-97, December.
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