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The role of sense of community in harnessing the wisdom of crowds and creating collaborative knowledge during the COVID-19 pandemic

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  • Saleh Al-Omoush, Khaled
  • Orero-Blat, Maria
  • Ribeiro-Soriano, Domingo

Abstract

This study investigates the role of sense of community in harnessing the wisdom of the crowd and creating collaborative knowledge during the COVID-19 pandemic. It also explores the impact of collaborative knowledge creation on the perceived value of social media crowdsourcing in such crises. PLS-SEM was used to analyze the data and test the research model. The results show that sense of community has a significant role in harnessing the wisdom of the crowd and creating collaborative knowledge. The results confirm a significant impact of sense of community, the wisdom of the crowd, and collaborative knowledge creation on the perceived value of social media crowdsourcing in responding to the COVID-19 crisis.

Suggested Citation

  • Saleh Al-Omoush, Khaled & Orero-Blat, Maria & Ribeiro-Soriano, Domingo, 2021. "The role of sense of community in harnessing the wisdom of crowds and creating collaborative knowledge during the COVID-19 pandemic," Journal of Business Research, Elsevier, vol. 132(C), pages 765-774.
  • Handle: RePEc:eee:jbrese:v:132:y:2021:i:c:p:765-774
    DOI: 10.1016/j.jbusres.2020.10.056
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