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Corporate social responsibility and media coverage

Author

Listed:
  • Cahan, Steven F.
  • Chen, Chen
  • Chen, Li
  • Nguyen, Nhut H.

Abstract

In this study, we examine whether firms that act more socially responsible receive more favorable media coverage, and we consider whether firms use CSR to actively manage their media image. We focus on all news stories about a firm, not just those that report on specific CSR initiatives, and find that more socially responsible firms receive more favorable news reportage overall, i.e., they have a more positive media image. These findings are robust after controlling for potential endogeneity. Further, consistent with firms actively managing their media image, we find a stronger relation between CSR and media favorability when incentives to improve a firm’s media image are high, e.g., among firms in sin industries, during periods of low investor sentiment, and prior to seasoned equity offerings. Finally, we find that for firms that demonstrate superior social responsibility and receive more favorable news reporting, there is a significant interaction between social responsibility and media favorability that increases (decreases) a firm’s equity valuation (cost of capital). Our results are consistent with the media slanting their reporting in favor of good performing CSR firms. Overall, we contribute to the literature by showing that firms can influence their media coverage through a relatively subtle channel, CSR performance.

Suggested Citation

  • Cahan, Steven F. & Chen, Chen & Chen, Li & Nguyen, Nhut H., 2015. "Corporate social responsibility and media coverage," Journal of Banking & Finance, Elsevier, vol. 59(C), pages 409-422.
  • Handle: RePEc:eee:jbfina:v:59:y:2015:i:c:p:409-422
    DOI: 10.1016/j.jbankfin.2015.07.004
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    Cited by:

    1. Rajesh Kumar Bhaskaran & Irene Wei Kiong Ting & Sujit K. Sukumaran & Saraswathy Divakaran Sumod, 2020. "Environmental, social and governance initiatives and wealth creation for firms: An empirical examination," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(5), pages 710-729, July.
    2. Keun‐Hyo Yook & Su‐Yol Lee, 2020. "Chief executive officer narcissism and firm value: The mediating role of corporate social responsibility in the South Korean context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1709-1718, July.
    3. Yamamura, Eiji & Managi, Shunsuke & Tsutsui, Yoshiro, 2019. "Male pupils taught by female homeroom teachers show a higher preference for Corporate Social Responsibility in adulthood," Journal of the Japanese and International Economies, Elsevier, vol. 54(C).
    4. Yang Zhang, 2018. "Corporate Governance Effects on Risk Management and Shareholder Wealth: The Case of Mergers and Acquisitions," PhD Thesis, Finance Discipline Group, UTS Business School, University of Technology, Sydney, number 4-2018, September.
    5. Byun, Seong K. & Oh, Jong-Min, 2018. "Local corporate social responsibility, media coverage, and shareholder value," Journal of Banking & Finance, Elsevier, vol. 87(C), pages 68-86.
    6. Liu, Zuoming, 2020. "Unraveling the complex relationship between environmental and financial performance ─── A multilevel longitudinal analysis," International Journal of Production Economics, Elsevier, vol. 219(C), pages 328-340.
    7. Riccardo Torelli & Federica Balluchi & Katia Furlotti, 2020. "The materiality assessment and stakeholder engagement: A content analysis of sustainability reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 470-484, March.
    8. Chepurko, Iuliia & Dayanandan, Ajit & Donker, Han & Nofsinger, John, 2018. "Are socially responsible firms less likely to restate earnings?," Global Finance Journal, Elsevier, vol. 38(C), pages 97-109.
    9. Dutordoir, Marie & Strong, Norman C. & Sun, Ping, 2018. "Corporate social responsibility and seasoned equity offerings," Journal of Corporate Finance, Elsevier, vol. 50(C), pages 158-179.
    10. Minghui Li & Faqin Lan & Fang Zhang, 2019. "Why Chinese Financial Market Investors Do Not Care about Corporate Social Responsibility: Evidence from Mergers and Acquisitions," Sustainability, MDPI, Open Access Journal, vol. 11(11), pages 1-34, June.
    11. Boubaker, Sabri & Cellier, Alexis & Manita, Riadh & Saeed, Asif, 2020. "Does corporate social responsibility reduce financial distress risk?," Economic Modelling, Elsevier, vol. 91(C), pages 835-851.
    12. Van Ha Nguyen & Frank W Agbola & Bobae Choi, 2019. "Does corporate social responsibility reduce information asymmetry? Empirical evidence from Australia," Australian Journal of Management, Australian School of Business, vol. 44(2), pages 188-211, May.
    13. Glavas, Dejan & Bancel, Franck, 2018. "Are Agency Problems a Determinant of Green Bond Issuance?," MPRA Paper 88377, University Library of Munich, Germany.
    14. Irene Wei Kiong Ting & Noor Azlinna Azizan & Rajesh Kumar Bhaskaran & Sujit K Sukumaran, 2019. "Corporate Social Performance and Firm Performance: Comparative Study among Developed and Emerging Market Firms," Sustainability, MDPI, Open Access Journal, vol. 12(1), pages 1-21, December.
    15. Mahabubur Rahman & Saqib Aziz & Mathew Hughes, 2020. "The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 2001-2018, July.
    16. Fatemi, Ali & Glaum, Martin & Kaiser, Stefanie, 2018. "ESG performance and firm value: The moderating role of disclosure," Global Finance Journal, Elsevier, vol. 38(C), pages 45-64.
    17. Frijns, Bart & Huynh, Thanh D., 2018. "Herding in analysts’ recommendations: The role of media," Journal of Banking & Finance, Elsevier, vol. 91(C), pages 1-18.
    18. Pan, Yue & Weng, Ruoyu & Xu, Nianhang & Chan, Kam C., 2018. "The role of corporate philanthropy in family firm succession: A social outreach perspective," Journal of Banking & Finance, Elsevier, vol. 88(C), pages 423-441.
    19. Hans B. Christensen & Luzi Hail & Christian Leuz, 2019. "Adoption of CSR and Sustainability Reporting Standards: Economic Analysis and Review," NBER Working Papers 26169, National Bureau of Economic Research, Inc.
    20. Eduardo Duque-Grisales & Javier Aguilera-Caracuel, 0. "Environmental, Social and Governance (ESG) Scores and Financial Performance of Multilatinas: Moderating Effects of Geographic International Diversification and Financial Slack," Journal of Business Ethics, Springer, vol. 0, pages 1-20.
    21. Chen, Wanyu (Tina) & Zhou, Gaoguang (Stephen) & Zhu, Xindong (Kevin), 2019. "CEO tenure and corporate social responsibility performance," Journal of Business Research, Elsevier, vol. 95(C), pages 292-302.
    22. Dolores Gallardo-Vázquez & Luis Enrique Valdez-Juárez & Ángela María Castuera-Díaz, 2019. "Corporate Social Responsibility as an Antecedent of Innovation, Reputation, Performance, and Competitive Success: A Multiple Mediation Analysis," Sustainability, MDPI, Open Access Journal, vol. 11(20), pages 1-28, October.
    23. repec:hrv:faseco:33078973 is not listed on IDEAS

    More about this item

    Keywords

    Media management; Corporate social responsibility; Business press;

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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