Does market familiarity bless multinational in strategic competition?
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- Kwon, Chul-Woo & Lapan, Harvey E., 2008. "Does Market Familiarity Bless Multinational in Strategic Competition," Staff General Research Papers Archive 32486, Iowa State University, Department of Economics.
References listed on IDEAS
- Daniel M. Bernhofen, 2001. "Product differentiation, competition, and international trade," Canadian Journal of Economics, Canadian Economics Association, vol. 34(4), pages 1010-1023, November.
- Luis R Gómez-Mejia & Leslie E Palich, 1997. "Cultural Diversity and the Performance of Multinational Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 28(2), pages 309-335, June.
- Laszlo Tihanyi & David A Griffith & Craig J Russell, 2005. "The effect of cultural distance on entry mode choice, international diversification, and MNE performance: a meta-analysis," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(3), pages 270-283, May.
- Spence, Michael, 1976. "Product Differentiation and Welfare," American Economic Review, American Economic Association, vol. 66(2), pages 407-414, May.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Kwon, Chul-Woo, 2013. "An optimal production method for penetrating foreign markets: Standardization, localization, and flexible technology," Economic Modelling, Elsevier, vol. 33(C), pages 398-406.
More about this item
KeywordsMultinationals Taste difference Market familiarity Strategic advantage;
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