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Market entry to the full-service airline market — a case study from the deregulated European aviation sector

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  • Barrett, Sean D

Abstract

In 1994 Cityjet, a full service airline, entered the Dublin-London route, the busiest international route in Europe. The airline encountered both commercial and regulatory obstacles. It was unable to attract a sufficient number of full fare passengers from the incumbent airlines and incurred high airport and aircraft costs in addition to high retailing costs. Cityjet in early 2000 was acquired by Air France and now operates as a low cost, full service division competing for the market within the Air France group. The paper contrasts the impact of post-deregulation barriers to contestability on Cityjet and Ryanair.

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  • Barrett, Sean D, 2001. "Market entry to the full-service airline market — a case study from the deregulated European aviation sector," Journal of Air Transport Management, Elsevier, vol. 7(3), pages 189-193.
    • Handle: RePEc:eee:jaitra:v:7:y:2001:i:3:p:189-193
    DOI: 10.1016/S0969-6997(00)00029-6
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    References listed on IDEAS

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    1. Barrett, Sean D., 1999. "Peripheral market entry, product differentiation, supplier rents and sustainability in the deregulated European aviation market – a case study," Journal of Air Transport Management, Elsevier, vol. 5(1), pages 21-30.
    2. Barrett, Sean D, 2000. "Airport competition in the deregulated European aviation market," Journal of Air Transport Management, Elsevier, vol. 6(1), pages 13-27.
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    Cited by:

    1. Kappes, Jan Willem & Merkert, Rico, 2013. "Barriers to entry into European aviation markets revisited: A review and analysis of managerial perceptions," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 57(C), pages 58-69.
    2. Nucciarelli, Alberto & Gastaldi, Massimo, 2009. "Collaboration in the airport business through the development of an IT platform," International Journal of Production Economics, Elsevier, vol. 121(2), pages 562-573, October.

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