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Governance structures and the market orientation of airports in Europe's peripheral areas


  • Halpern, Nigel
  • Pagliari, Romano


This paper investigates the relationship between governance structures and the market orientation of airports. The focus is on Europe's peripheral areas, where airports tend to be publicly owned and operated as an independent entity or as part of a regional or national airport system. This paper finds that market orientation is significantly higher at independently operated airports compared to system-operated airports and that independent governance structures, market opportunities and competitive intensity have a significant positive effect on airport market orientation.

Suggested Citation

  • Halpern, Nigel & Pagliari, Romano, 2007. "Governance structures and the market orientation of airports in Europe's peripheral areas," Journal of Air Transport Management, Elsevier, vol. 13(6), pages 376-382.
  • Handle: RePEc:eee:jaitra:v:13:y:2007:i:6:p:376-382
    DOI: 10.1016/j.jairtraman.2007.07.003

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    References listed on IDEAS

    1. Reynolds-Feighan, Aisling J., 1995. "European and American approaches to air transport liberalisation: Some implications for small communities," Transportation Research Part A: Policy and Practice, Elsevier, vol. 29(6), pages 467-483, November.
    2. Lloyd C. Harris, 2001. "Market Orientation and Performance: Objective and Subjective Empirical Evidence from UK Companies," Journal of Management Studies, Wiley Blackwell, vol. 38(1), pages 17-43, January.
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    Cited by:

    1. Oum, Tae H. & Yan, Jia & Yu, Chunyan, 2008. "Ownership forms matter for airport efficiency: A stochastic frontier investigation of worldwide airports," Journal of Urban Economics, Elsevier, vol. 64(2), pages 422-435, September.
    2. Ferreira, Diogo Cunha & Marques, Rui Cunha & Pedro, Maria Isabel, 2016. "Comparing efficiency of holding business model and individual management model of airports," Journal of Air Transport Management, Elsevier, vol. 57(C), pages 168-183.
    3. Evangelos Kounoupas & Angeliki Pardali, 2015. "Adding some context to port marketing: Exploring the content and measurement of market orientation in the port industry," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 65(1-2), pages 3-26, january-m.
    4. repec:eee:touman:v:46:y:2015:i:c:p:213-221 is not listed on IDEAS
    5. Adler, Nicole & Ülkü, Tolga & Yazhemsky, Ekaterina, 2013. "Small regional airport sustainability: Lessons from benchmarking," Journal of Air Transport Management, Elsevier, vol. 33(C), pages 22-31.
    6. Halpern, Nigel & Regmi, Uttam Kumar, 2013. "Content analysis of European airport websites," Journal of Air Transport Management, Elsevier, vol. 26(C), pages 8-13.
    7. Halpern, Nigel, 2010. "Marketing innovation: Sources, capabilities and consequences at airports in Europe's peripheral areas," Journal of Air Transport Management, Elsevier, vol. 16(2), pages 52-58.


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