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The effect of service intangibility on revenue from foreign markets

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  • Cloninger, Peggy A.

Abstract

Drawing on the Eclectic Theory, this empirical study reports a test of the influence of intangibility on the receipt of revenues from foreign markets, and the moderating influence of management international experience. To insure sufficient variance in service intangibility while also controlling for extraneous sectoral and national variables, this study obtained extensive cross-sectional data from U.S.-based manufacturing and services firms in the environmental control industry. For this sample, the findings indicate that tangibility is positively related to the receipt of foreign revenues and to the use of higher control entry mode, supporting the view that intangibility is an important variable for understanding internationalization and value creation.

Suggested Citation

  • Cloninger, Peggy A., 2004. "The effect of service intangibility on revenue from foreign markets," Journal of International Management, Elsevier, vol. 10(1), pages 125-146.
    • Handle: RePEc:eee:intman:v:10:y:2004:i:1:p:125-146
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    2. Meyer, Chris R. & Skaggs, Bruce C. & Nair, Sudhir & Cohen, David G., 2015. "Customer Interaction Uncertainty, Knowledge, and Service Firm Internationalization," Journal of International Management, Elsevier, vol. 21(3), pages 249-259.
    3. Stevens, Charles E. & Makarius, Erin E. & Mukherjee, Debmalya, 2015. "It Takes Two to Tango: Signaling Behavioral Intent in Service Multinationals' Foreign Entry Strategies," Journal of International Management, Elsevier, vol. 21(3), pages 235-248.
    4. Basuil, Dynah A. & Datta, Deepak K., 2019. "Effects of Firm-specific and Country-specific Advantages on Relative Acquisition Size in Service Sector Cross-Border Acquisitions: An Empirical Examination," Journal of International Management, Elsevier, vol. 25(1), pages 66-80.
    5. Alan M. Rugman & Alain Verbeke, 2012. "A new perspective on the regional and global strategies of multinational services firms," Chapters, in: Handbook of Research on International Strategic Management, chapter 13, pages 257-270, Edward Elgar Publishing.
    6. Peggy A. Cloninger & Benjamin Oviatt, 2007. "Service Content and the Internationalization of Young Ventures: An Empirical Test," Entrepreneurship Theory and Practice, , vol. 31(2), pages 233-256, March.
    7. Chris Wagner, 2020. "Deducing a state-of-the-art presentation of the Eclectic Paradigm from four decades of development: a systematic literature review," Management Review Quarterly, Springer, vol. 70(1), pages 51-96, February.
    8. Chang, Cheng-Chang & Chen, Ju-Long, 2012. "A foreign expansion model with multi-site locations in service industries," International Journal of Production Economics, Elsevier, vol. 136(1), pages 102-109.

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