Artificial intelligence-based predictions of movie audiences on opening Saturday
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DOI: 10.1016/j.ijforecast.2020.05.005
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Cited by:
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- Ngai, Eric W.T. & Wu, Yuanyuan, 2022. "Machine learning in marketing: A literature review, conceptual framework, and research agenda," Journal of Business Research, Elsevier, vol. 145(C), pages 35-48.
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Keywords
Box office; Decision support system; Marketing; Machine learning; Artificial intelligence;All these keywords.
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