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Contagious corporate reputation risk: Uncovering the pandemic's impact

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  • Xi, Zhen
  • Xia, Yawen
  • Yang, Rubi
  • Hu, Ran
  • Zhao, Jing

Abstract

Firms' Reputation Risk Index (RRI) co-move with their industry and local peers in the US market, suggesting that managers follow their industry and local peers to conduct ESG-related irresponsible activities. Moreover, the RRI co-movement with local peers is attenuated during the COVID-19 pandemic period, and the reduction is more significant in democratic states with stringent social distancing policies and in states with higher pandemic mortality rates. In contrast, the industry-level RRI co-movement is not significantly affected during the pandemic period. Our findings suggest that social interactions among local managers may be an essential driver for the regional RRI co-movement before the pandemic.

Suggested Citation

  • Xi, Zhen & Xia, Yawen & Yang, Rubi & Hu, Ran & Zhao, Jing, 2024. "Contagious corporate reputation risk: Uncovering the pandemic's impact," Finance Research Letters, Elsevier, vol. 67(PB).
    • Handle: RePEc:eee:finlet:v:67:y:2024:i:pb:s1544612324008948
    DOI: 10.1016/j.frl.2024.105864
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    References listed on IDEAS

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