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The role of promotion versus prevention-orientation to predict individual cryptocurrency participation

Author

Listed:
  • Baeckström, Ylva
  • Jalan, Akanksha
  • Matkovskyy, Roman

Abstract

We investigate cryptocurrency participation within the context of Regulatory Focus Theory (RFT) among 1,519 individuals in Denmark, Finland and Sweden. Analysis of survey responses identifies the tendency for promotion-focused investors to gravitate towards the high-risk, high-reward potential of cryptocurrencies, while prevention-focused investors adopt a more cautious approach that prioritizes safer assets. Our results which demonstrate that RFT can be used to predict current and future cryptocurrency participation contribute to understanding the profile of participants in the rapidly growing cryptocurrency market.

Suggested Citation

  • Baeckström, Ylva & Jalan, Akanksha & Matkovskyy, Roman, 2024. "The role of promotion versus prevention-orientation to predict individual cryptocurrency participation," Finance Research Letters, Elsevier, vol. 67(PA).
    • Handle: RePEc:eee:finlet:v:67:y:2024:i:pa:s154461232400881x
    DOI: 10.1016/j.frl.2024.105851
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    More about this item

    Keywords

    Cryptocurrencies; Individual investors; Investment decision-making; Regulatory Focus Theory;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G51 - Financial Economics - - Household Finance - - - Household Savings, Borrowing, Debt, and Wealth
    • G53 - Financial Economics - - Household Finance - - - Financial Literacy
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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