Profitability in the car industry: New measures for estimating targets and target directions
In this paper we study the profitability of car manufacturers in relation to industry-wide profitability targets such as industry averages. Specifically we are interested in whether firms adjust their profitability in the direction of these targets, whether it is possible to detect any such change, and, if so, what the precise nature is of these changes.
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Volume (Year): 225 (2013)
Issue (Month): 3 ()
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