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Profitability in the car industry: New measures for estimating targets and target directions


  • van der Heijden, Hans
  • Garn, Wolfgang


In this paper we study the profitability of car manufacturers in relation to industry-wide profitability targets such as industry averages. Specifically we are interested in whether firms adjust their profitability in the direction of these targets, whether it is possible to detect any such change, and, if so, what the precise nature is of these changes.

Suggested Citation

  • van der Heijden, Hans & Garn, Wolfgang, 2013. "Profitability in the car industry: New measures for estimating targets and target directions," European Journal of Operational Research, Elsevier, vol. 225(3), pages 420-428.
  • Handle: RePEc:eee:ejores:v:225:y:2013:i:3:p:420-428 DOI: 10.1016/j.ejor.2012.09.046

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    References listed on IDEAS

    1. Wu, Cheng-Ru & Lin, Chin-Tsai & Tsai, Pei-Hsuan, 2010. "Evaluating business performance of wealth management banks," European Journal of Operational Research, Elsevier, vol. 207(2), pages 971-979, December.
    2. So, Meko M.C. & Thomas, Lyn C., 2011. "Modelling the profitability of credit cards by Markov decision processes," European Journal of Operational Research, Elsevier, vol. 212(1), pages 123-130, July.
    3. Tecles, Patricia Langsch & Tabak, Benjamin M., 2010. "Determinants of bank efficiency: The case of Brazil," European Journal of Operational Research, Elsevier, vol. 207(3), pages 1587-1598, December.
    4. Fama, Eugene F & French, Kenneth R, 2000. "Forecasting Profitability and Earnings," The Journal of Business, University of Chicago Press, vol. 73(2), pages 161-175, April.
    5. Saranga, Haritha, 2009. "The Indian auto component industry - Estimation of operational efficiency and its determinants using DEA," European Journal of Operational Research, Elsevier, vol. 196(2), pages 707-718, July.
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